Category Archives: Art Licensing & Business

Pack Lightly, Travel Far

We all have periods where we may get obsessed about something (or someone), and spend a good proportion of our time and money going about accummulating information/books/items/memorabilia/paraphernalia in relation to these things.

Some people develop one obsession and stick to it their entire lives. For example, my husband’s been obsessed with Tangerine Dreamand its founder, Edgar Froese, since he was a young teenager. That’s more than half his life now. He has over the years accumulated thousands of CD albums, badges, posters,  backstage passes, photos, tribute albums, t-shirts etc all in relation to Tangerine Dream. Now that Edgar Froese has passed away, hubby knows the value of these items will rise and rise. But he’s not letting anything go, no way, Jose! 😄

As for myself, I’ve run through a gamut of obsessions. They range from teddy bears, to teacups, cheesemaking, angora goats (yes, really, though I did not get quite as far as purchasing my own flock), handmade handbags, handmade paper, handmade books, soapmaking, felting, needle-felting, raising worms for composting (That did not work out too well), creating recycled art, assemblage, Steampunk, just to name a few.

I believe in the principle of Total Immersion. LOL.

Lately though, I’ve had an Epiphany. And I lament the thought of all that money gone to waste feeding my obsessions. I don’t begrudge the Time and Effort spent searching for these items, but I do the Money.

For you see, now I realise one major flaw in human nature: the need for Ownership.

If you think about it, really, we never own anything. Nothing really “belongs” to us completely, it’s always temporary. You can’t take anything with you when you die. Not a single thing. Zilch. All those years of buying and hoarding stuff…nope, sorry, you won’t be able to take it with you up to Heaven.

But I can leave it to my children and my children’s children, right? Nope. You may be able to pass your stuff down to them, sure, but if they have the same attitude of hoarding them, and not being able to enjoy them right now, then it’s a wasted exercise. Plus, the time will come when They realise that it’s only Stuff, and they can’t take Stuff with them when it’s their turn to die.

The solution? Simple. Pack Lightly, Travel Far. Stop accummulating Stuff. Or, if you really have to, do it in the name of Research and Product Development (if you’re an artist like me, you may understand the need to get your hands on some tangible Art or books on artists and techniques, so you can study them in depth and learn from them).

And afterwards, Let Your Stuff Go. Do not keep them or hoard them with the hope that they will bring you lots of money later, when their value has risen. Because, I can guarantee that when that time comes, you’ll not be wanting to sell them, but instead you’ll be thinking that if you keep them just a wee bit longer, they might fetch just that little bit more later. And a little bit more even later. And then you will never be able to part with them at all. Ever.

So, with that in mind, these days I travel light. Admittedly I do have a small and growing collection of fortune telling cards – Tarot, Oracle, Lenormand and a few other esoteric oddities. Yes, it’s tempting to hold on to them and hope to sell them at a premium later on. But, the main difference between me 10 years ago and now, is that now my intention, after having studied the artwork and little instructional booklets that come with most decks, and taken inspiration and ideas from them, is to put them up for sale…Not to make any profit, but just so I have less Stuff cluttering up my home.

I don’t, and You don’t, need all that Stuff. All that food at the supermarket? Leave it there til you really need it, after all they have better fridges and bigger freezers than you at home. All those lovely clothes you could buy and wear perhaps once, maybe twice? Leave them on the shop’s mannequins, and enjoy looking at the mannequins wearing them until the fashion breeze changes 2 weeks later. All those beautiful items you’ve just seen at a home decor store? Enjoy them while they’re there on display, feast your eyes and savour the memories. Do you really want your home to be so cluttered? Next month, visit the store again, and enjoy savouring the new displays as if they belonged in your home…only you won’t have any tidying up or dusting to do.

So, pack lightly, and travel far.
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Interview by Kess InHouse – AlyZen Moonshadow

I was honoured recently to be interviewed by Sara Gupta (now Sara O’Neill), co-founder of Kess InHouse designs. Kess were kind enough to take a chance on me and offer me an Art Licensing contract for my mobile photography art. I have a number of pieces with them, and continue to submit more. Kess’s products include duvet covers, pillow cases, shower curtains, fleece blankets, place mats, desk mats, cutting boards, rugs and pet products, including dog beds, pet bandannas, feeding mats and bowls.

Answering Sara’s questions was an interesting exercise in retrospection. I never realised how far I’d evolved from the starry-eyed ingenue behind my first iPhone in 2010.  It was a walk down Memory Lane for me, and reminded me of my various experiments and love affairs with different Apps, filters and effects. Has it really been 4 years since I started my mobile photography adventures?

Here’s the link to the interview,
http://www.kessinhouseblog.com/artist-spotlight-alyzen-moonshadow/

And here’s the transcript:

KIH:  Your artwork has a fun blend of mobile phone photography and graphic design flair.  When did you discover your passion for photo manipulation?

AlyZen Moonshadow: I bought my first iPhone 3 in 2010, shortly before I emigrated from Ireland to Australia. Whilst job-hunting in Australia, I decided to experiment with photo editing on my iPhone. I started out with some Apps for Lomographic effects, then got into textures and grunge, and the whole thing snowballed from there. I practised a lot in the early days, averaging between 5-10 manipulated images a day.  The more I practised, the better I got, and also the more selective about effects and filters. In 2012 I discovered some graphic design-type Apps, and for a while I was really into Swiss-style graphics. I even designed some mock CD album covers using these, and some t-shirts. In the same year, I switched from the iPhone to a Samsung Galaxy S3, and discovered Android Apps. These days I use my Samsung Galaxy S4 and my iPad 2 for my photo manipulations, so I really have the best of both worlds.  

KIH:  Your pieces are very colorful and use unique color pallettes.  How do you find color effects your art pieces and how do you develop color choices while making a new composition?

AlyZen Moonshadow: I usually start by uploading a photo to an image editing App on my Samsung Galaxy S4, then just playing around with various filters and effects. When I find one that appeals to me, or that I think merits further processing, I then move on to the next step, which is finding other elements to add to the image. Sometimes if I’m not satisfied with the colour scheme, I will edit it again to change the hue or saturation, until I’m happy with the result. I went through a brief phase early on in 2011 when I tried faded, vintage, old postcard styles, but found I’m more drawn towards bright, vibrant colours. This may come from my love of flowers in natural surroundings. If I have a favourite colour, it would be turquoise. Whenever I find a filter that gives me the colour turquoise, I try my best to keep it in the final edit. I like colours that are translucent rather than matte, so whenever possible I try to create my pieces with a sense of depth in them. I also like an element of randomness in my work. I have a folder of colourfield backgrounds that I created using photos and a very simple Android App called “Impressionist Fingerpaint”, which gives me the colours I need. It’s perfect for giving me 2 things – a sense of depth and translucency, and the element of randomness when blended with other images.

KIH:  Your latest collection of art pieces showcase stacked teacups as an homage to Alice in Wonderland.  Where did your interest in this subject spark?

AlyZen Moonshadow: I’ve always been fond of Alice in Wonderland since I was a little girl, and I got the idea of stacked teacups from surfing Pinterest online. I had a couple of teacups and saucers lying around, and some real and silk flowers, and I posed them together and edited a number of images. The flowers soon fell by the wayside, as I decided the teacups and saucers made very interesting subjects in themselves. I went through a phase buying vintage teacups and saucers on Etsy, then stacking them up higgledy piggledy for staged photoshoots. I had the idea of creating my own Mad Hatter’s Tea Party (I spell my series The Madhatter’s Teaparty), so an entire series of 100 images was born in 2012.

KIH:  What is your favorite piece (on KESS)? How did you develop the composition?

AlyZen Moonshadow: It would have to be images from my Madhatter’s Teaparty. For the photo manipulations, I used predominantly Photoshop Touch, especially the “Difference” filter to bring out the colours and to introduce an element of serendipity, as I was never sure what the results would be using that filter. Before Kess InHouse found me and my Madhatter’s Teaparty, I’d printed 35 of the images onto stretched A3 canvasses, varnished and all…in case I ever held an Art exhibition. I like to think that Alice herself would’ve been proud of my teacups!

KIH:  Your artistic process generally starts from your mobile phone.  What do you enjoy the most about utilizing cell phone cameras and applications when creating your artwork.

AlyZen Moonshadow: I think the best part is the portability of it all. I have my entire Studio in the palm of my hand, literally. No expensive paints or equipment to buy, no messy paintbrushes, no splatters on the carpet, no clearing or cleaning up to do. If I make a mistake, or if I don’t like an effect, there’s the handy Undo button, or even in extreme cases, the Delete button. I can transfer my work between my Samsung Galaxy S4 and my iPad2, or even to my desktop Mac for resizing. I can work almost anywhere, anytime – on the bus, on the train, while waiting for my coffee to percolate. Every now and then I download an App and test it out; if it adds anything to my creative process, I keep it and use it. If not, I uninstall it. Some of my fellow mobile photographers like the idea of having thousands of Apps to utilise, and bemoan the fact that the Android platform does not have half as many Apps as Apple iOS. However, my personal view is that in reality, you only need a dozen or so decent Apps to be able to create a wide variety of effects. The magic is in finding the right combination of effects. Sometimes less really is more.

KIH: Many of your pieces have abstract textures and psychedelic imagry to build up the subjects of the piece.  Where did you pick up this artistic style and what other artists made an impact on your work?

AlyZen Moonshadow: Colour is important to me, followed closely by depth and texture. I like to introduce an element of the surreal into some of my pieces. An early series that I created in 2011 is titled “Dalienutopia” and is based around photos of the Baigup Wetlands near where I used to live in Perth, Western Australia. The title is a combination of my homage to the artist Dali, and the words Alien and Utopia…and the images are surreal and weird. Another series titled “Surrealism” in 2012 came from when I was experimenting with strange objects and juxtapositions. I learnt about Dali and his contemporaries funnily enough in Music History when I was a student at college, and the ideas just stayed with me. Another artist that inspire me is Georgia O’Keeffe, you can see her influence in my photo manipulations of flowers. When I was creating my flower photographs, some friends told me my images reminded them of Georgia O’Keeffe’s paintings.

KIH:  Where do you do most of your work?

AlyZen Moonshadow: My trusty workhorse, the Samsung Galaxy S4, is rarely out of my hands, and it is also my portable Studio. So basically, I can and do work almost anywhere. For printing purposes, I have my printers (an ink-guzzling Epson Artisan 1430 and a mellow Canon Pixma MX870) in the spareroom/storeroom, which during the summer months is shared with an ongoing succession of baby Japanese Quails, that I incubate, breed and sell. The room is too small for a proper worktable, so I simply spread butcher paper over the carpet on the floor, lay out my prints on that, and do any gluing, varnishing, etc right there. It’s easy enough to tidy away again afterwards. Someday I hope to have a traditional gypsy caravan installed in my front garden, where things can be more permanent.

Couple in Love(This is my “Couple in Love” image, available on Kess inHouse here)

Artist Inspiration : Rob Gonsalves

When I first saw Rob Gonsalves’ art on a friend’s Facebook Wall, my first thoughts were of Dali and Escher. There was a distinctly surreal look to the artwork, and being a fan of all things weird and surreal, my interest was piqued.

You can find Rob Gonsalves on Facebook here: https://m.facebook.com/RobGonsalves.Official

He even has a Wikipedia entry, how wonderful is that? Read it to understand his intriguing thought processes and techniques, and where he’s coming from with his paintings. http://en.m.wikipedia.org/wiki/Rob_Gonsalves

Here’s an excerpt from the Wikipedia entry, which explaims the difference between Dali/Escher/Tanguy/Magritte’s Surrealism and Rob Gonsalves’ own unique brand:

Although Gonsalves’ work is often categorized as surrealistic, it differs because the images are deliberately planned and result from conscious thought. Ideas are largely generated by the external world and involve recognizable human activities, using carefully planned illusionist devices. Gonsalves injects a sense of magic into realistic scenes. As a result, the term “Magic Realism” describes his work accurately. His work is an attempt to represent human beings’ desire to believe the impossible, to be open to possibility.

For me, the best parts, of course, are the paintings themselves. (Images curated from Google Images). Enjoy!

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Artist Inspiration : Jacek Yerka

A picture tells a thousand words. The artist here is Jacek Yerka. He may be from Poland, but his imagination is out of this world. I’m a huge fan of Surrealism, and Jacek Yerka delivers in spades.

Here’s the link to Jacek’s website: Jacek Yerka. To read about his background and artist statement, click on this link.

Now relax, and feast your eyes, and let your wildest imagination run amok amongst Jacek’s mindblowing creations. (Some of these remind me of Hayao Miyazaki‘s Anime films, such as Laputa Castle In The Sky, My Neighbour Totoro, Kiki’s Delivery Service and Howl’s Moving Castle, with their strange creatures, weird trees and beast/machine hybrids).

Jacek even merits his own Wikipedia entry:
http://en.m.wikipedia.org/wiki/Jacek_Yerka

These are just some of my favourites, the artist is very prolific, and an Image search on Google will show you many, many more amazing and astonishing works by Jacek Yerka. For those on a stretched budget, you can buy his calenders on Amazon; now That would be an affordable way to own some of his Art.

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My 2015 Fortune Cards Project

Last year I spent several months learning about the Lenormand system of cartomancy. I studied the archetypal images and their meanings, 2- and 3-card combinations, 9 card readings, and the Grand Tableau which utilises all 36 Lenormand cards. I bought a couple of excellent books on the subject:

1) The Essential Lenormand: Your Guide to Precise & Practical Fortunetelling https://www.amazon.co.uk/dp/0738736627/ref=cm_sw_r_awd_pI7Pub1PD29CG by Rana George

2) The Complete Lenormand Oracle Handbook: Reading the Language and Symbols of the Cards https://www.amazon.co.uk/dp/1620553252/ref=cm_sw_r_awd_.J7Pub087721E by Caitlin Matthews

I also bought several Lenormand decks, self-published and licensed, modern and vintage, to study their artwork and design.

I joined a vibrant Tarot & Oracle Card Collectors Group on Facebook, and engaged in interesting conversations about various different decks. I also joined a Lenormand Cards Study Group and one on Lenormand Cartomancy. I made new friends and learnt loads. These days, when you see me logged in on Facebook, I’m more often than not hanging out with my groupies.

Last year I created 10 Lenormand card decks. These can be found for sale on eBay and Etsy under the name AlyZen Moonshadow. It was an intriguing learning curve which covered several subjects at once – Lenormand, print-on-demand, a little bit of Photoshop (using templates), and the pros and cons of being a self-published cartomancy deck seller.

This year I’m also going to research how to get my creations licensed by established publishers.

I did start creating some Oracle cards last year, and wrote about them on my blog, but then I got involved in studying the Lenormand cards and went away with the fairies in that direction.

Now I’m ready to resume my Oracle Cards Project. Only it has evolved somewhat since last year. I’ve decided that, instead of one-word texts on each image, I’m going to write a short, clear phrase. Project No.1 for 2015 will be called “The Inspiration Deck”. Not so much Fortune Telling cards, more like cards containing affirmations and positive living philosophies. Something you can perhaps draw on a daily basis to give you a morale boost, or make you pause and ponder.

While creating my Lenormand cards last year, I built up quite an archive of public domain images and clip art. I can put these to good use in my “Inspiration Deck”. I’ll also be using in-App clip art and graphics, as well as my own photography.

Here is the first card I created. Bear in mind it’s still at an experimental stage and I have not finalised every aspect of it. It might even be that these end up as posters, postcards or even t-shirts instead of just divination cards.

I hope you like it and will continue to follow me on my mad armchair adventures.

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A new creative project: Steampunk Art

This just came in the post today, yippee!

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It’s Dover’s Steampunk Sourcebook, which I bought from The Book Depository (a great online bookseller, especially if you live in far flung places, as all their items come with Free Delivery as standard). This book comes with a CD-ROM, so I can load all the images therein onto my computer, for future reference. I’m already a fan of Dover Pictura, the division of Dover that specialises in selling royalty-free images for online download.

I’ve already amassed a collection of copyright free Steampunk images from the British Library’s archives. Add this to my arsenal, and a few other images from my collection of scrapbooking papers, and I should have the makings of a Steampunk Lenormand cards deck. Or even a Steampunk Oracle cards deck. Hmmm, I might even create some t-shirt designs or canvas art using these images. How exciting!

Here are a few photos showing the contents of the book, to whet your appetite.

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My Brush with Fame (or rather, Infamy)!

Every kid and kidult loves Lego, right? Me too. Until I discovered just how litigious they are as a company.

Nearly 5 years ago, when I first started out in my mobile photography art career, I put up my images for sale on Print On Demand sites such as Zazzle, RedBubble, Fine Art America, Society 6 and deviantArt. Over the years, many of those sites fell by the wayside, and today I’m only active on Society 6, and even that has slowed to a trickle as I explore other areas to showcase my creative output.

With RedBubble, I had not posted up anything new for over 3 years now. Imagine my surprise today when out of the blue, I received this email from them:

We have removed the following content from Redbubble as a result of having received a complaint from Lego System A/S, the claimed owner or licensee of related intellectual property, and in accordance with Redbubble’s IP/Publicity Rights Policy:

Lego the Octopus: http://www.redbubble.com/people/alyzen/works/7484841-lego-the-octopus
As you will be aware from our IP/Publicity Rights Policy, Redbubble requires a certain amount of information before it acts on such a complaint, including that:

the relevant content is specifically named;

the complaint came from the owner of the respective rights (or someone authorized to act on their behalf); and

they have a good faith belief that the use of the relevant content is not authorized by the content owner, its agent or the law.

If you believe that removal of the above content is the result of a mistake (for example, that you have authorization to use the relevant content from the content owner) or misidentification, you can send us a counter notice. Such counter notice must provide the following information:

an electronic or physical signature of the person authorized to act on behalf of the owner of the relevant matter;

a description of the content which we have removed, including the URL on which the content was located on the Redbubble site;

your address, telephone number, and email address;

a statement by you that you consent to the jurisdiction of the Federal District Court, San Francisco County, California, United States and that you will accept service of process from the person who provided notification described above or an agent of such person;

a statement by you that, under penalty of perjury, you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled;

If you would like to send a counter notice please email the required information above to dmca@redbubble.com.

Please note that in some circumstances, if the work does not comply with our User Agreement and/or IP/Publicity Rights Policy, we may not be able to send your counter notice on to the complainant, rather we may inform you at the time of receipt that we cannot reinstate the work. We may also request further information from you in order to determine whether the work can be reinstated.

However, you should be aware that in most circumstances we will inform the complainant that you have provided a counter notice, as well as provide the complainant with a copy of your counter notice, which will include your personal contact information. The complainant will have 14 days to bring legal action against you in the United States. After 14 days, if they do not bring legal action and you would like your content restored to the Redbubble site, you may contact us to request that we reinstate your work. Redbubble may restore the content at that time if it otherwise complies with our User Agreement and IP/Publicity Rights Policy.

Further information regarding Redbubble’s IP/Publicity Rights Policy and User Agreement can be found here:

https://help.redbubble.com/hc/en-us/articles/201579195

http://www.redbubble.com/agreement

Regards,

Redbubble Content Team

Because the image “Lego the Octopus” had been posted to RedBubble such a long while ago, at first I scratched my head trying to figure out WHY indeed I had named my artwork “Lego the Octopus”. I certainly would not have called it that to mislead anyone, or to gain any pecuniary advantage. I couldn’t just click on the link RedBubble had sent, as they had already removed the image from their site.

Then I remembered a family outing to Bunbury Dolphin Centre in 2011, and I also remembered their aquarium displays of fish, seahorses, starfish. And their fortune-telling octopus. WHO WAS NAMED “LEGO”. The Centre claimed that their Lego The Octopus could predict sports and talent competition outcomes as accurately as the famous Paul The Octopus with FIFA matches.

So, here is my response to RedBubble by email.

Dear Sir/Madam,

I refer to your email informing me that my image “Lego the Octopus” has been removed from RedBubble as a consequence of Lego the Company making a complaint.

Excerpt follows, for your own ease of reference:

“We have removed the following content from Redbubble as a result of having received a complaint from Lego System A/S, the claimed owner or licensee of related intellectual property, and in accordance with Redbubble’s IP/Publicity Rights Policy:

Lego the Octopus: http://www.redbubble.com/people/alyzen/works/7484841-lego-the-octopus

My response:

While I fully understand Lego the Company’s rights and desire to defend the use of its name, in my own defense, the image is of an octopus actually named “Lego”, and said octopus resides in Bunbury Dolphin Discovery Centre, Western Australia.

So, if Lego the Company wish to take this further, they should really be speaking to the good folks at Bunbury Dolphin Discovery Centre. As all I did was photograph their octopus that they had named “Lego”, and call it exactly what it is, “Lego the Octopus”. There was no malice or ill intent on my part, or any attempt to deceive or gain monetary benefit from it.

Here’s a link to where you and Lego the Company can find the real life “Lego the Octopus”. (I don’t know if that octopus is still alive and predicting soccer results, it’s been 4 years since I was at Bunbury).

https://www.radioinfo.com.au/news/lego-octopus-predict-australia%E2%80%99s-got-talent-winner-radio-west

I anticipate your response in due course.

Sincerely,

AlyZen Moonshadow
Mobile Photography Artist

Then I sat back and waited for a response. I received a standard acknowledgement from RedBubble within 15 minutes of sending my email.

An hour later, I received this email response from RedBubble:

Redbubble Content Team (Redbubble)
Jan 19, 16:51

Thank-you for contacting Redbubble.

As you have been made aware, Redbubble has moderated the content that was reported in accordance with our [IP/Publicity Rights Policy[(https://help.redbubble.com/hc/en-us/articles/201579195-Redbubble-IP-Publicity-Rights-Policy), as it was specifically named in a valid Notice and Takedown report received from Lego System A/S.

We have not explicitly said that the work does or does not infringe intellectual property or publicity rights, but we have a legal obligation to act on reports filed in accordance with our IP/Publicity Rights Policy where the content is specifically named.

Unfortunately, we are not always privy to the reasons that complainants’ submit notice and takedown reports or the specific reasons that they find each of the specified works a violation of their rights, nor can we presume to speak on their behalf. Please understand that Redbubble is not making any judgement on the work and as we are sure you are aware, this is why the counter notice provision exists in our IP/Publicity Rights Policy. Filing a counter notice is the most effective way to contact a complainant regarding their notice and takedown report.

You can do so by following the instructions in our initial email to you, or in our IP/Publicity Rights Policy.

Regards,
Redbubble Content Team

I’ve fired my shot. I’ve told them where I got the inspiration for the title “Lego the Octopus” from. And you know what?

I don’t care if the image has been removed from RedBubble permanently. I’m not wasting my time or energy going up against a multi-billion dollar company, for the sake of getting one image put back on a site that I don’t even frequent anymore. I won’t be filing that Counter Notice RedBubble so helpfully keeps suggesting to me. Life’s too short, and I could be spending my time better making more Art, so I will.

Some battles are won by simply not engaging in them.

Here is my last email to RedBubble:

Dear Sir/Madam,

Thank you for your standard reply. I shall not be filing a Counter Notice, because I have better things to do with my time than waste it going up against the brutal might of a multi-billion dollar corporation, only to win back the right to have an image of mine on your site. Especially when I no longer frequent your site as I used to 3-4 years ago.

That is not to say that RedBubble is not a good Print On Demand site, or to question the integrity of your policies. I simply mean that I have found other sites that better suit the requirements of my creative output, and that is where I am concentrating my efforts on. Should RedBubble offer items that are not found on competing sites, I will of course use your services again.

Yours sincerely,
AlyZen Moonshadow

Meanwhile, here are 2 more images of my (in)famous “Lego The Octopus”, that I managed to find online. These are from Fine Art America, another site that I don’t use anymore. Notice the artwork isn’t even entitled “Lego the Octopus”, but if I remember correctly, the tags would’ve contained those words. I wonder how long it will be before the mighty LEGO Corporation come after those images too…

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Artist Inspiration : Yossi Kotler

The exuberant, vibrant artwork of Israeli artist Yossi Kotler jumped off the page at me. Well, it jumped off Saatchi Art’s screen onto my retina, screaming “Look at me! I’m so beautiful, you Have to share me with your readers!!”

And so here we are. Here’s the link to Saatchi Art’s page on this very talented artist, Yossi Kotler: http://www.saatchiart.com/yossikotlerart

And here’s a transcript from that page, in Yossi’s own words:

About Yossi Kotler
hello my name is yossi kotler i am an artist and a designer. graduated “wizo college of design” in haifa israel in graphic design, in the years 1988 – 1992. i have worked in the field of visual design as acreative director. i have achieved many awards in graphic and product design. some of my art work are in a private collections. i love to work with acrylic on canvas, oil pastel,ink,charcoal, computer- i love to make digital art as well. i get inspired by the internet and by the life around me. my artworks are very colorful and strong with allot of layers. i don’t thinks that i have one style because i am exploring all the time different style. i can be very accurate in the details and very free. it’s depend in what i want to achieve.

Education:
i cam to this world with unlimited ability of creativity and inspiration. i am drawing and painting and sculpturing since i was a kid .
graduated “wizo college of design” in Haifa Israel in graphic design, in the years 1988 – 1992.
i am a full time artists and a brand designer work in my studio.
using my creativity in many ways.

Events:
2003 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2004 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2005 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2006 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2007 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2009 – package design competition in Israel- first place award in the cosmetic & toiletry category.

Exhibitions:
group exhibition- March 2013 in Tel Aviv

Just so you know what the fuss is all about, try some of Yossi’s works out for size here: (images curated from Saatchi Art and Google Images)

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You can also purchase Yossi’s artwork directly from the artist himself, from his Etsy shop.

Life Imitating Art…

…or is it the other way round?

I watched the pilot episode of the new Showtime television series “Penny Dreadful” the other day, and was smitten by a number of things. Least of all the actress Eva Green, who first caught my eye as the haughty Queen Sibylla in Ridley Scott’s “Kingdom Of Heaven”, and later as an eccentric teacher in “Cracks”. She was also Vesper Lynd in the Daniel Craig Bond movie “Casino Royale”.

(Images are sourced from Google Images)

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She’s been a Queen

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…a Teacher

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…a Femme Fatale

…as well as many other varied characters, in a range of diverse films over the years.

And now Eva Green stars as Vanessa Ives in the Goth/Steampunk/Horror/Supernatural/League of Extraordinary Gentlemen/Sherlock Holmes/Frankenstein series “Penny Dreadful“. Her character, Vanessa Ives, is a beautiful, enigmatic young lady who is also psychic and clairvoyant. And extremely fetching in tight-laced Victorian garb oooo errr! ;)

Anyhow, in one scene, Vanessa is sitting at a table with a deck of dark purple Tarot cards, which she spreads out in a semi-circle. We don’t actually get to see any details of those cards right then. After some suggestive banter with Josh Hartnett’s American gunslinger dude character Ethan Chandler, she invites him to pick a card. She turns over the card Ethan’s selected. It’s The Lovers.

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My interest piqued, I searched online to see if these cards really existed, or were they just a stage prop (like those newspapers you see in movies where only the front and backs have actual newsprint and the rest is just blank paper). The artwork of the Lovers card that viewers get to see on screen is minimalistic yet macabre. If this deck was real, it would shoot to the top of my Must Have Wishlist. (Yes, unfortunately in my quest to be as spiritually enlightened as Yoda, light sabers divination cards still get me all excited).

Well, what do you know, the Penny Dreadful Tarot IS a real deck. And it can be bought from Showtime’s own website through this link http://store.sho.com/penny-dreadful-tarot-cards/detail.php?p=523695

The price is reasonable too, at USD$14.95. Only, after heading to the checkout, I was greatly disappointed to see that postage to Australia would be a staggering $34.95?? WTF, excuse my French…was the deck gold-foiled and dipped in caviar, then wrapped in platinum paper covered in diamond dust, or something? Put it back on the shelf, girl, right now!

I next looked at the Penny Dreadful Tarot deck listed on Amazon.com. US readers will be pleased to know the deck is available to purchase from there too. Only, for me once again, my efforts to secure this deck were thwarted…Amazon.com just would not post the deck to Australia. Amazon.co.uk did not even have the deck listed. SIGH…

Anyhow, undaunted, I searched for other sites online. And then I just happened upon this site Popcultcha that not only had the Penny Dreadful Tarot at a great price, AUD$18.99, but also somehow managed to discount the price of postage too…meaning when I got past the checkout the postage was Freeeee…Here’s the link.

I also went searching for the artist who created this deck. She’s Anaïs Chareyre aka “Irio” from Ireland, and here is her deviantArt page showing the full Penny Dreadful Tarot deck http://irio.deviantart.com/art/Penny-Dreadful-Tarot-Cards-449642001

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What are you waiting for? Run, don’t walk! 😄

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http://www.alyzenmoonshadow.wix.com/alyzenmoonshadow

Lenormand moves

…in the right direction, hopefully ;). I’ve been in a creative frenzy lately, creating decks of Lenormand cards. What started out as research rapidly escalated into a full-blown obsession and passion for these seemingly inocuous divination cards which traditionally utilise playing card pips as insets.

And now Bobbie Kelley aka the Rogue Perfumer aka Psychic Twin Bobbie-el, based in Maui, Hawaii, has caught wind of my Lennies (as they are fondly referred to in the Lenormand community), and will be reviewing them on her YouTube channel. Yay, happy days!

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Bobbie asked what my thoughts were or what I’d like attention drawn to, for when she reviewed my decks, beginning with the Moonshadow Lenormand, my very first. So I sat down and wrote about my approach to Lenormand.

Here’s what I wrote, for your ease of reference:

Well, I’m relatively new to Lenormand. I was drawn to Lenormand because the playing card insets intrigued me. My first deck was a Piatnik, followed by a mini Ukrainian deck, a Laura Tuan Dondorf deck, and Ciro Marchetti’s   Gilded Reverie. Then I discovered  artist self-published decks…

I’m a digital photography artist and my “studio” is my Samsung Galaxy S4. I’m also recently a licensed artist with several companies in the US, Canada and the UK. I sell my Art also on Society 6. When I discovered I could create my own physical Lenormand card decks, and not just virtual art, I was inspired to try my hand at making my first Lenormand deck. This rapidly became a passion and obsession, and I’ve since then created 7 Lenormand decks, and am concurrently working on my 8th, 9th and 10th! Yes, I’m very prolific 😄. You can or will soon enough find my Lenormand card decks on my eBay and Etsy pages.

I learn by doing, so with each individual Lenormand card and deck that I create, I’m finding new nuances and perspectives. I’m also learning new aspects of my chosen format (digital mixed media photography art) as I go – freestyle design in one, using frames and templates in another, creating one card at a time, or creating an entire deck one layer at a time. My Lenormand decks utilise my own photos and public domain/copyright free images and clipart. I’ve built up quite an archive of Lenormand archetypal images now, on my Samsung Galaxy S4!

So, my approach towards Lenormand is two-pronged – 1) from wanting to learn a new esoteric language and 2) from an artist’s viewpoint. Now that I’ve created several decks in various styles – eclectic, modern, geometrical, plain and simple, time-worn, half-tone, etc I feel the need to share them with the rest of the Lenormand community. I’m sure that whatever style you prefer, or if you’re a deck collector, you’ll find one or more of my Lenormand decks that suit you!

You can catch Bobbie’s videos on YouTube, under her name “Rogue Perfumer”. http://youtu.be/CIHncKg4Vpg

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