Category Archives: Art Licensing & Business

My 2015 Fortune Cards Project

Last year I spent several months learning about the Lenormand system of cartomancy. I studied the archetypal images and their meanings, 2- and 3-card combinations, 9 card readings, and the Grand Tableau which utilises all 36 Lenormand cards. I bought a couple of excellent books on the subject:

1) The Essential Lenormand: Your Guide to Precise & Practical Fortunetelling by Rana George

2) The Complete Lenormand Oracle Handbook: Reading the Language and Symbols of the Cards by Caitlin Matthews

I also bought several Lenormand decks, self-published and licensed, modern and vintage, to study their artwork and design.

I joined a vibrant Tarot & Oracle Card Collectors Group on Facebook, and engaged in interesting conversations about various different decks. I also joined a Lenormand Cards Study Group and one on Lenormand Cartomancy. I made new friends and learnt loads. These days, when you see me logged in on Facebook, I’m more often than not hanging out with my groupies.

Last year I created 10 Lenormand card decks. These can be found for sale on eBay and Etsy under the name AlyZen Moonshadow. It was an intriguing learning curve which covered several subjects at once – Lenormand, print-on-demand, a little bit of Photoshop (using templates), and the pros and cons of being a self-published cartomancy deck seller.

This year I’m also going to research how to get my creations licensed by established publishers.

I did start creating some Oracle cards last year, and wrote about them on my blog, but then I got involved in studying the Lenormand cards and went away with the fairies in that direction.

Now I’m ready to resume my Oracle Cards Project. Only it has evolved somewhat since last year. I’ve decided that, instead of one-word texts on each image, I’m going to write a short, clear phrase. Project No.1 for 2015 will be called “The Inspiration Deck”. Not so much Fortune Telling cards, more like cards containing affirmations and positive living philosophies. Something you can perhaps draw on a daily basis to give you a morale boost, or make you pause and ponder.

While creating my Lenormand cards last year, I built up quite an archive of public domain images and clip art. I can put these to good use in my “Inspiration Deck”. I’ll also be using in-App clip art and graphics, as well as my own photography.

Here is the first card I created. Bear in mind it’s still at an experimental stage and I have not finalised every aspect of it. It might even be that these end up as posters, postcards or even t-shirts instead of just divination cards.

I hope you like it and will continue to follow me on my mad armchair adventures.


A new creative project: Steampunk Art

This just came in the post today, yippee!


It’s Dover’s Steampunk Sourcebook, which I bought from The Book Depository (a great online bookseller, especially if you live in far flung places, as all their items come with Free Delivery as standard). This book comes with a CD-ROM, so I can load all the images therein onto my computer, for future reference. I’m already a fan of Dover Pictura, the division of Dover that specialises in selling royalty-free images for online download.

I’ve already amassed a collection of copyright free Steampunk images from the British Library’s archives. Add this to my arsenal, and a few other images from my collection of scrapbooking papers, and I should have the makings of a Steampunk Lenormand cards deck. Or even a Steampunk Oracle cards deck. Hmmm, I might even create some t-shirt designs or canvas art using these images. How exciting!

Here are a few photos showing the contents of the book, to whet your appetite.









My Brush with Fame (or rather, Infamy)!

Every kid and kidult loves Lego, right? Me too. Until I discovered just how litigious they are as a company.

Nearly 5 years ago, when I first started out in my mobile photography art career, I put up my images for sale on Print On Demand sites such as Zazzle, RedBubble, Fine Art America, Society 6 and deviantArt. Over the years, many of those sites fell by the wayside, and today I’m only active on Society 6, and even that has slowed to a trickle as I explore other areas to showcase my creative output.

With RedBubble, I had not posted up anything new for over 3 years now. Imagine my surprise today when out of the blue, I received this email from them:

We have removed the following content from Redbubble as a result of having received a complaint from Lego System A/S, the claimed owner or licensee of related intellectual property, and in accordance with Redbubble’s IP/Publicity Rights Policy:

Lego the Octopus:
As you will be aware from our IP/Publicity Rights Policy, Redbubble requires a certain amount of information before it acts on such a complaint, including that:

the relevant content is specifically named;

the complaint came from the owner of the respective rights (or someone authorized to act on their behalf); and

they have a good faith belief that the use of the relevant content is not authorized by the content owner, its agent or the law.

If you believe that removal of the above content is the result of a mistake (for example, that you have authorization to use the relevant content from the content owner) or misidentification, you can send us a counter notice. Such counter notice must provide the following information:

an electronic or physical signature of the person authorized to act on behalf of the owner of the relevant matter;

a description of the content which we have removed, including the URL on which the content was located on the Redbubble site;

your address, telephone number, and email address;

a statement by you that you consent to the jurisdiction of the Federal District Court, San Francisco County, California, United States and that you will accept service of process from the person who provided notification described above or an agent of such person;

a statement by you that, under penalty of perjury, you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled;

If you would like to send a counter notice please email the required information above to

Please note that in some circumstances, if the work does not comply with our User Agreement and/or IP/Publicity Rights Policy, we may not be able to send your counter notice on to the complainant, rather we may inform you at the time of receipt that we cannot reinstate the work. We may also request further information from you in order to determine whether the work can be reinstated.

However, you should be aware that in most circumstances we will inform the complainant that you have provided a counter notice, as well as provide the complainant with a copy of your counter notice, which will include your personal contact information. The complainant will have 14 days to bring legal action against you in the United States. After 14 days, if they do not bring legal action and you would like your content restored to the Redbubble site, you may contact us to request that we reinstate your work. Redbubble may restore the content at that time if it otherwise complies with our User Agreement and IP/Publicity Rights Policy.

Further information regarding Redbubble’s IP/Publicity Rights Policy and User Agreement can be found here:


Redbubble Content Team

Because the image “Lego the Octopus” had been posted to RedBubble such a long while ago, at first I scratched my head trying to figure out WHY indeed I had named my artwork “Lego the Octopus”. I certainly would not have called it that to mislead anyone, or to gain any pecuniary advantage. I couldn’t just click on the link RedBubble had sent, as they had already removed the image from their site.

Then I remembered a family outing to Bunbury Dolphin Centre in 2011, and I also remembered their aquarium displays of fish, seahorses, starfish. And their fortune-telling octopus. WHO WAS NAMED “LEGO”. The Centre claimed that their Lego The Octopus could predict sports and talent competition outcomes as accurately as the famous Paul The Octopus with FIFA matches.

So, here is my response to RedBubble by email.

Dear Sir/Madam,

I refer to your email informing me that my image “Lego the Octopus” has been removed from RedBubble as a consequence of Lego the Company making a complaint.

Excerpt follows, for your own ease of reference:

“We have removed the following content from Redbubble as a result of having received a complaint from Lego System A/S, the claimed owner or licensee of related intellectual property, and in accordance with Redbubble’s IP/Publicity Rights Policy:

Lego the Octopus:

My response:

While I fully understand Lego the Company’s rights and desire to defend the use of its name, in my own defense, the image is of an octopus actually named “Lego”, and said octopus resides in Bunbury Dolphin Discovery Centre, Western Australia.

So, if Lego the Company wish to take this further, they should really be speaking to the good folks at Bunbury Dolphin Discovery Centre. As all I did was photograph their octopus that they had named “Lego”, and call it exactly what it is, “Lego the Octopus”. There was no malice or ill intent on my part, or any attempt to deceive or gain monetary benefit from it.

Here’s a link to where you and Lego the Company can find the real life “Lego the Octopus”. (I don’t know if that octopus is still alive and predicting soccer results, it’s been 4 years since I was at Bunbury).

I anticipate your response in due course.


AlyZen Moonshadow
Mobile Photography Artist

Then I sat back and waited for a response. I received a standard acknowledgement from RedBubble within 15 minutes of sending my email.

An hour later, I received this email response from RedBubble:

Redbubble Content Team (Redbubble)
Jan 19, 16:51

Thank-you for contacting Redbubble.

As you have been made aware, Redbubble has moderated the content that was reported in accordance with our [IP/Publicity Rights Policy[(, as it was specifically named in a valid Notice and Takedown report received from Lego System A/S.

We have not explicitly said that the work does or does not infringe intellectual property or publicity rights, but we have a legal obligation to act on reports filed in accordance with our IP/Publicity Rights Policy where the content is specifically named.

Unfortunately, we are not always privy to the reasons that complainants’ submit notice and takedown reports or the specific reasons that they find each of the specified works a violation of their rights, nor can we presume to speak on their behalf. Please understand that Redbubble is not making any judgement on the work and as we are sure you are aware, this is why the counter notice provision exists in our IP/Publicity Rights Policy. Filing a counter notice is the most effective way to contact a complainant regarding their notice and takedown report.

You can do so by following the instructions in our initial email to you, or in our IP/Publicity Rights Policy.

Redbubble Content Team

I’ve fired my shot. I’ve told them where I got the inspiration for the title “Lego the Octopus” from. And you know what?

I don’t care if the image has been removed from RedBubble permanently. I’m not wasting my time or energy going up against a multi-billion dollar company, for the sake of getting one image put back on a site that I don’t even frequent anymore. I won’t be filing that Counter Notice RedBubble so helpfully keeps suggesting to me. Life’s too short, and I could be spending my time better making more Art, so I will.

Some battles are won by simply not engaging in them.

Here is my last email to RedBubble:

Dear Sir/Madam,

Thank you for your standard reply. I shall not be filing a Counter Notice, because I have better things to do with my time than waste it going up against the brutal might of a multi-billion dollar corporation, only to win back the right to have an image of mine on your site. Especially when I no longer frequent your site as I used to 3-4 years ago.

That is not to say that RedBubble is not a good Print On Demand site, or to question the integrity of your policies. I simply mean that I have found other sites that better suit the requirements of my creative output, and that is where I am concentrating my efforts on. Should RedBubble offer items that are not found on competing sites, I will of course use your services again.

Yours sincerely,
AlyZen Moonshadow

Meanwhile, here are 2 more images of my (in)famous “Lego The Octopus”, that I managed to find online. These are from Fine Art America, another site that I don’t use anymore. Notice the artwork isn’t even entitled “Lego the Octopus”, but if I remember correctly, the tags would’ve contained those words. I wonder how long it will be before the mighty LEGO Corporation come after those images too…



Artist Inspiration : Yossi Kotler

The exuberant, vibrant artwork of Israeli artist Yossi Kotler jumped off the page at me. Well, it jumped off Saatchi Art’s screen onto my retina, screaming “Look at me! I’m so beautiful, you Have to share me with your readers!!”

And so here we are. Here’s the link to Saatchi Art’s page on this very talented artist, Yossi Kotler:

And here’s a transcript from that page, in Yossi’s own words:

About Yossi Kotler
hello my name is yossi kotler i am an artist and a designer. graduated “wizo college of design” in haifa israel in graphic design, in the years 1988 – 1992. i have worked in the field of visual design as acreative director. i have achieved many awards in graphic and product design. some of my art work are in a private collections. i love to work with acrylic on canvas, oil pastel,ink,charcoal, computer- i love to make digital art as well. i get inspired by the internet and by the life around me. my artworks are very colorful and strong with allot of layers. i don’t thinks that i have one style because i am exploring all the time different style. i can be very accurate in the details and very free. it’s depend in what i want to achieve.

i cam to this world with unlimited ability of creativity and inspiration. i am drawing and painting and sculpturing since i was a kid .
graduated “wizo college of design” in Haifa Israel in graphic design, in the years 1988 – 1992.
i am a full time artists and a brand designer work in my studio.
using my creativity in many ways.

2003 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2004 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2005 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2006 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2007 – package design competition in Israel- first place award in the cosmetic & toiletry category.
2009 – package design competition in Israel- first place award in the cosmetic & toiletry category.

group exhibition- March 2013 in Tel Aviv

Just so you know what the fuss is all about, try some of Yossi’s works out for size here: (images curated from Saatchi Art and Google Images)









You can also purchase Yossi’s artwork directly from the artist himself, from his Etsy shop.

Life Imitating Art…

…or is it the other way round?

I watched the pilot episode of the new Showtime television series “Penny Dreadful” the other day, and was smitten by a number of things. Least of all the actress Eva Green, who first caught my eye as the haughty Queen Sibylla in Ridley Scott’s “Kingdom Of Heaven”, and later as an eccentric teacher in “Cracks”. She was also Vesper Lynd in the Daniel Craig Bond movie “Casino Royale”.

(Images are sourced from Google Images)

She’s been a Queen

…a Teacher

…a Femme Fatale

…as well as many other varied characters, in a range of diverse films over the years.

And now Eva Green stars as Vanessa Ives in the Goth/Steampunk/Horror/Supernatural/League of Extraordinary Gentlemen/Sherlock Holmes/Frankenstein series “Penny Dreadful“. Her character, Vanessa Ives, is a beautiful, enigmatic young lady who is also psychic and clairvoyant. And extremely fetching in tight-laced Victorian garb oooo errr! ;)

Anyhow, in one scene, Vanessa is sitting at a table with a deck of dark purple Tarot cards, which she spreads out in a semi-circle. We don’t actually get to see any details of those cards right then. After some suggestive banter with Josh Hartnett’s American gunslinger dude character Ethan Chandler, she invites him to pick a card. She turns over the card Ethan’s selected. It’s The Lovers.



My interest piqued, I searched online to see if these cards really existed, or were they just a stage prop (like those newspapers you see in movies where only the front and backs have actual newsprint and the rest is just blank paper). The artwork of the Lovers card that viewers get to see on screen is minimalistic yet macabre. If this deck was real, it would shoot to the top of my Must Have Wishlist. (Yes, unfortunately in my quest to be as spiritually enlightened as Yoda, light sabers divination cards still get me all excited).

Well, what do you know, the Penny Dreadful Tarot IS a real deck. And it can be bought from Showtime’s own website through this link

The price is reasonable too, at USD$14.95. Only, after heading to the checkout, I was greatly disappointed to see that postage to Australia would be a staggering $34.95?? WTF, excuse my French…was the deck gold-foiled and dipped in caviar, then wrapped in platinum paper covered in diamond dust, or something? Put it back on the shelf, girl, right now!

I next looked at the Penny Dreadful Tarot deck listed on US readers will be pleased to know the deck is available to purchase from there too. Only, for me once again, my efforts to secure this deck were thwarted… just would not post the deck to Australia. did not even have the deck listed. SIGH…

Anyhow, undaunted, I searched for other sites online. And then I just happened upon this site Popcultcha that not only had the Penny Dreadful Tarot at a great price, AUD$18.99, but also somehow managed to discount the price of postage too…meaning when I got past the checkout the postage was Freeeee…Here’s the link.

I also went searching for the artist who created this deck. She’s Anaïs Chareyre aka “Irio” from Ireland, and here is her deviantArt page showing the full Penny Dreadful Tarot deck


What are you waiting for? Run, don’t walk! 😄

Posted from WordPress for Android.

Lenormand moves

…in the right direction, hopefully ;). I’ve been in a creative frenzy lately, creating decks of Lenormand cards. What started out as research rapidly escalated into a full-blown obsession and passion for these seemingly inocuous divination cards which traditionally utilise playing card pips as insets.

And now Bobbie Kelley aka the Rogue Perfumer aka Psychic Twin Bobbie-el, based in Maui, Hawaii, has caught wind of my Lennies (as they are fondly referred to in the Lenormand community), and will be reviewing them on her YouTube channel. Yay, happy days!


Bobbie asked what my thoughts were or what I’d like attention drawn to, for when she reviewed my decks, beginning with the Moonshadow Lenormand, my very first. So I sat down and wrote about my approach to Lenormand.

Here’s what I wrote, for your ease of reference:

Well, I’m relatively new to Lenormand. I was drawn to Lenormand because the playing card insets intrigued me. My first deck was a Piatnik, followed by a mini Ukrainian deck, a Laura Tuan Dondorf deck, and Ciro Marchetti’s   Gilded Reverie. Then I discovered  artist self-published decks…

I’m a digital photography artist and my “studio” is my Samsung Galaxy S4. I’m also recently a licensed artist with several companies in the US, Canada and the UK. I sell my Art also on Society 6. When I discovered I could create my own physical Lenormand card decks, and not just virtual art, I was inspired to try my hand at making my first Lenormand deck. This rapidly became a passion and obsession, and I’ve since then created 7 Lenormand decks, and am concurrently working on my 8th, 9th and 10th! Yes, I’m very prolific 😄. You can or will soon enough find my Lenormand card decks on my eBay and Etsy pages.

I learn by doing, so with each individual Lenormand card and deck that I create, I’m finding new nuances and perspectives. I’m also learning new aspects of my chosen format (digital mixed media photography art) as I go – freestyle design in one, using frames and templates in another, creating one card at a time, or creating an entire deck one layer at a time. My Lenormand decks utilise my own photos and public domain/copyright free images and clipart. I’ve built up quite an archive of Lenormand archetypal images now, on my Samsung Galaxy S4!

So, my approach towards Lenormand is two-pronged – 1) from wanting to learn a new esoteric language and 2) from an artist’s viewpoint. Now that I’ve created several decks in various styles – eclectic, modern, geometrical, plain and simple, time-worn, half-tone, etc I feel the need to share them with the rest of the Lenormand community. I’m sure that whatever style you prefer, or if you’re a deck collector, you’ll find one or more of my Lenormand decks that suit you!

You can catch Bobbie’s videos on YouTube, under her name “Rogue Perfumer”.

Posted from WordPress for Android.

Courting Controversy Part II: Elizabeth Durack/Eddie Burrup

We’ve seen what happens when an artist passes off another’s work as his/her own. In my previous post, I wrote about the controversy surrounding Walter Keane and Margaret Keane.

What happens then, when a white woman in her 80s paints in the style of Australian Aboriginal Art, and claims to be an Aboriginal Artist by the name of Eddie Burrup? That is exactly what happened in the 1990s, with Elizabeth Durack (1915-2000).

Early in 1997, 82-year-old painter Elizabeth Durack (now deceased) was reported to have produced a number of paintings under the persona ‘Eddie Burrup’. Under this pseudonym, Durack produced images of some Kimberley country in an Aboriginal style. Many Indigenous artists attach to their paintings a text that talks about their life experiences, their world-view and their relationship to the land. The Burrup works attached similar biographical information to the paintings. Durack had spent decades associating with Aboriginal people in the Kimberley region, as had her family since their arrival in the 1880s, and she believed this ‘gave her the right to paint as one’ (Debelle, 2000).
In response, Wayne Bergmann, acting head of the Kimberley Aboriginal Law and Cultural Centre, said: ‘…in Aboriginal law, no-one can take another’s work or another’s identity. Miss Durack has failed to respect the very law and culture in which she claims empathy and understanding’ (McCullock, 1997). Another critic of Durack was Doreen Mellor, who was the curator of the 1996 Aboriginal Art Centre Exhibition in Adelaide at the time when the true identity of Eddie Burrup came to light. ‘I was terribly angry,’ Mellor said. ‘At that point she was definitely representing the work as being by an Aboriginal artist’ (Debelle, 2000).
However, other responses were not so condemnatory of Durack’s paintings. There were some senior Nyungar men who backed her, saying she had been possessed by the spirit of an Aboriginal artist. Also in her favour was the fact that she had been painting pictures depicting Aboriginal themes long before the Aboriginal art boom of the 1970s. It could also be said that the Eddie Burrup pictures represented a huge leap in her creativity in the twilight of her career. (Earlier in her career Durack’s paintings used Aboriginal people as subjects in the Western tradition.) That she chose to reveal the truth voluntarily shows that perhaps there was no evil design at work.
Durack claimed that Eddie Burrup was a compilation of several Aboriginal men she had known. In the furore that followed her disclosure of being Burrup, she asserted that she was astonished that it had hurt or offended. Whatever Durack’s intentions were, the consequences served to fuel a debate on the issue of the authenticity of Aboriginal artworks including the question of non-Indigenous artists painting under Aboriginal pseudonyms.


Here’s a website with further information about the Elizabeth Durack/Eddie Burrup impersonation: 

Whatever one’s opinions are, the fact that remains is this: for many years Elizabeth Durack made money selling her Eddie Burrup paintings to unsuspecting members of the public. Collectors parted with their hard-earned money to acquire what they assumed in good faith was the work of a prominent Australian Aboriginal Artist. Despite what Elizabeth Durack’s estate may say to refute this, monetary gain was had as a result of this deception, and no amount of apologising or throwing up of hands can ever change what happened.




Elizabeth Durack’s daughter, Perpetua Durack Clancy, herself courted controversy this year, when, as judge of an Indigenous Art competition in Broome, Western Australia, she refused to award the prize to ANY of the participating artists. This created a furore amongst the Aboriginal community, many of whom felt that salt was being rubbed into old wounds when they realised Perpetua was the daughter of none other than Elizabeth Durack.  In the 1990s Perpetua ran the Durack Fine Art Gallery in Broome, that promoted and sold the art of Eddie Burrup.

Read here for the full article:

Courting Controversy Part I: Walter Keane/Margaret Keane

When is it a good idea to pass off someone else’s work as your own? The answer is: Never. The Truth will always come out in the wash. And sometimes that laundry bill comes to millions of dollars.

Some of us may remember seeing these images of big-eyed children, in our own childhood days. I have a vague recollection of seeing some of them on some kitschy wall ornaments when I was around 8. But I never made the connection between them and the huge controversy surrounding Walter Keane and Margaret Keane, until now.





Walter_Stanley_Keane                                                 Walter Keane

a4cc5c46ce35a28062d61f353bc6468e17                       Margaret Keane

Wikipedia describes Walter Keane as a plagiarist. And that is exactly what he was. He was a clever narcissist with delusions of grandeur, who in the 1950s and 60s passed off his wife Margaret’s work as his own. The only contribution Walter Keane ever made with regards the big-eyed children paintings was to add his signature to the finished works. Margaret Keane was kept in the house as a virtual slave, told to just concentrate on painting. Walter emotionally blackmailed Margaret to stay silent about this fraud for many years, whilst reaping the financial rewards all in his own name. (I have a name for people like him, but I won’t use it here, as we are in polite company).  My heart goes out to Margaret Keane, who suffered under Walter’s abusive tyranny for 10 years, until she decided enough was enough, divorced him in 1965 and took him to court in 1970…Walter had claimed that she only said she was the real artist because she believed he was dead…so Margaret sued him for slander.

A “paint-off” between Walter and Margaret was ordered by the judge in Court, to decide once and for all who the artist of the big-eyed children images was. Margaret painted hers in 53 minutes. Walter claimed he had a sore shoulder and declined the order to paint. The Court found in Margaret’s favour and awarded her $4 million in damages, but Walter never paid up and in fact contested the judgement until the day he died on 27th December 2000.

Margaret, I’m happy to say, moved to Honolulu, Hawaii, where she remarried, became a Jehovah’s Witness and continued to paint. She now resides in Napa Valley, California, where she is still active.

Tim Burton (Nightmare Before Christmas, Corpse Bride, Alice in Wonderland etc) will release his newest film to movie buffs this December 2014, entitled “Big Eyes“. And it’s about the life and times of Walter and Margaret Keane. One of my favourite actresses, Amy Adams, plays Margaret Keane. Walter will be portrayed by Christoph Waltz. I can’t wait!



Introducing the “Moonshadow Lenormand”

I have finally completed my debut Lenormand card deck. And decided to self-publish it through Printer Studio. It was a choice between Printer Studio and Game Crafter, and as I couldn’t get my head around former’s templates but found the latter’s very user friendly, I went with Printer Studio. The company is based in Hong Kong, so I expect turnaround to Australia to be 14-21 days. That’s when I’ll get my hands on the “real” cards, and can assess the card stock and printing quality. I have a couple of decks by other artists, from the same printer, and their cards were nice and smooth and excellent quality.

Here are the links for both Printer Studio and Game Crafter.
Printer Studio
The Game Crafter

So here is a teaser page showing the fronts and backs of some of the cards in my deck.
Moonshadow Lenormand
If you are interested in purchasing this deck, you can find my eBay listing here:

Introducing the brand new Moonshadow Lenormand by AlyZen Moonshadow. The Lenormand divination system is named after Marie Anne Adelaide Lenormand (1772-1843), the great fortuneteller who read for the likes of Napoleon and Josephine. Although Mlle Lenormand never designed or created the system that carries her namesake, the Lenormand divination system is faithful to the imagery of the Sibylla of the Salon, who read in the cosy parlours of the gentry, giving practical advice with regards love, romance, finance and even war. It is a very different system from the Tarot.

This is my very first Lenormand divination card deck, created using only my Samsung Galaxy S4 smartphone and Apps, and using either my own photographic images and clipart or images from the public domain.

The accompanying images show the front and backs of all the cards in the deck. There are the usual 36 Lenormand cards, plus an extra Man and Woman card for same-sex readings. Included in the deck also are 2 cards showing some card meanings, and also a card of recommended further reading. 42 cards in total. Your order will come directly from the printers, fresh off the press, in a clear acrylic case. Please allow 14-21 days for delivery, as this is beyond my immediate control.

Postage is Free to wherever you are. Please contact me directly if the item is meant to be sent to someone else, so I can change the delivery details. Thanks for looking!

And here is the listing on Etsy:


Some of you may be aware that I’m currently creating a deck of Oracle Cards to be either self-published or submitted to various publishing houses to be licensed. Click here to find out what Oracle cards are, and here to see examples of my ongoing project so far.

What you don’t know is that behind the scenes, I’ve also been researching, learning and practising another cartomancy system known as Lenormand. This is a lesser known system than Tarot or Oracle cards, but equally important, I think.

So, you’re asking what Lenormand cards are all about? As I’m still a student of this fascinating system and still learning the intricacies of its “language”, I’ll let others with far more experience do the explaining:

From Aeclectic Tarot forum:

The Petit Lenormand deck is based on a regular playing card deck that has been reduced from 52 cards to 36 cards by removing the 2, 3, 4 and 5 pip cards in each suit. The cards are illustrated with various symbols and traditionally also include a miniature of the playing card associated with each symbol. Little seems to be known or understood about the significance of the playing cards, other than that the court cards can serve to describe people in a reading. There are also regional and personal variations throughout Europe in the card meanings.

Several decks named after the French cartomancer Marie Anne Adelaide Lenormand (1772-1843), including the Petit Lenormand popular today, were published after her death. However, the Petit Lenormand appears to have been modelled on a deck of cards published much earlier as part of a game of chance, called “The Game of Hope”.

A fellow blogger has written a comprehensive description of how Lenormand cartomancy works, with examples of spreads and explanations of the meanings of the cards in readings. Definitely worth a look and bookmarking, if your interest has been piqued:

My first Lenormand deck purchase was Ciro Marchetti’s “Gilded Reverie”, check out his website for more information. Ciro’s site also sells spread cloths, if that tickles your fancy. Also, you can for the princely sum of $1.50 download a PDF full-length 144-page book on how to read the cards. I highly recommend the “Gilded Reverie” (which you can also easily find on Amazon and eBay), the artwork is detailed and sumptuous without detracting from the meaning of the cards.

image(Photo is of Ciro’s spread cloth illustrating the “houses” of the numbered cards. Just to give you an idea of how lovely the artwork is)

Actually, my first Lenormand deck was one by the brilliantly zany Titania Hardie, nearly 15 years ago. I had her “Titania’s Fortune Cards” for a long time, then they got lost in a series of house moves (I’ve moved 7 times since the year 2000, or 22 times in 44 years, go figure!). I recently tracked down and purchased the same deck again on eBay, and got reacquainted with it. The reason I didn’t initially make the connection between Titania’s cards and Lenormand cards was because her cards have no numbers on them or playing card pips. The images however, are the same archetypes as in any Lenormand deck. It was only while I was first learning about the Lenormand cards recently that I realised there was something strangely familiar about the images – Rider, Ship, House, Stork, Dog, Man, Woman, Child etc, and made the connection.

(Photo shows Titania’s “Fortune Cards” in a classic Grand Tableau spread)

Concurrent with my Oracle Cards project, I’ve been busy creating my own deck of Lenormand cards. I figured what better way of learning than by doing? And what better way of doing than by utilising my digital mixed media photography skills on my Samsung Galaxy S4.

The Oracle Cards project is taking longer, as I intend to do a 52-card deck, with explanations. For the Lenormand, though, there are only 36 cards, so…I’m happy to be able to say that I’ve recently completed my own very first deck of Lenormand Cards, yay!

Watch out for further posts in the coming days, as I will be posting about my Lenormand cards, as well as updates on how the next phase is coming along – where I get my cards printed.

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