My 12-year-old son and I have a thing going about TV adverts at the moment. I got tired of hearing him saying he wanted this and that toy, so I challenged him to question every ad with “Want or Need?”. He’s coming round to my way of thinking now, after all this is his Mum who can go into a thrift shop and come out with 2 bags full of Lego pieces for just $10. We’ve even taken to couponning … well, not quite. We do play McDonald’s current game “Drop Into Macca’s” on our mobile phones, though – but only to win free food prizes. We do the same for Hungry Jack’s (that’s Burger King to the rest of the world). Sometimes, there really is a free meal.
But I digress. We’ve found so far that only a minute proportion of Australian TV advertisements actually sell anything that you would really need. The rest is just plain consumerist marketing tosh. First they feed you the Want, then when your finances are shot to hell, they feed you the Solution by way of cash loans at exorbitant rates, or 0% credit cards for 9 months, after which the exorbitant rates will hit you anyhow, because you’d have been lulled into a false sense of security just by moving your debts to that other card, and you’d have forgotten the original purpose of doing so, which was to get rid of your debt in the first place.
Today I was surfing the internet for misleading or false advertisements, and I’ve come to the conclusion that it really is funny as in haha funny, how gullible consumers can be. And then there are the real dozy bloopers, whether intentional or not. There really is a sucker born every second, and that’s a fact! Go on, laugh!
(Source: Google Images)
Supermarket staff are clearly not tested on their Math skills these days. I wonder if consumers are any the wiser. I’ve personally seen toys at a local toy store marked “Was $14.99, save $10, now $24.99″. Or, how about this “Massive discount! Was $34.99, now $34.98″. Here in Australia, where there are no 1 or 2 cent coins, you better make sure you pay for that great bargain by card, where at least they charge you the actual price, otherwise if you pay by cash, no one’s gonna have any change to give you, matey!
Uh huh, that old forced perspective trick. Yup, the burgers really are nothing like their mugshots. They’re marginally better at Hungry Jack’s, though. Now, Hungry Jack’s advertises that their burgers are better…and they really are better tasting, and better value for money. Their fries are crap, though.
I wonder if the blurb actually said the 2 Snickers bars would be the same size as the normal one? I’d like to see what the small print says on the wrapper. I used to work in the UK regulating the control of misleading advertisements, so this Could technically be a pass, if all Snickers is saying is that there are 2 Snickers bars in that wrapper, and Not 2 normal sized Snickers bars.
Blackest strawberries I’ve ever seen!
Wow. Just wow. I never knew Tropicana made bacon. Oink!
I wonder how this store makes a living, or how it’s even still open?
Hmmm…reminds me of a certain hi-tech mobile phone purportedly “Made in America”…Here in our local supermarket, they have bread “Baked fresh in-store. Comes from Ireland”. Fastest delivery times, ever?!
I don’t know about other countries, but here in Western Australia, they jack up the prices of everything to three times their usual RRP, keep it there for a couple of months, and then proclaim a Mid-Season Half Price sale. Do the math.
I wonder how many people fell for this. Not too many, I hope! Maybe not false advertising, but rather “Marketing for the Mathematically Challenged”?
I have 30 “boneless chickens” incubating right now. Is this evolution or devolution for poultry? Which came first, the chicken or the boneless chicken?