Category Archives: Publishing

Lenormand moves

…in the right direction, hopefully ;). I’ve been in a creative frenzy lately, creating decks of Lenormand cards. What started out as research rapidly escalated into a full-blown obsession and passion for these seemingly inocuous divination cards which traditionally utilise playing card pips as insets.

And now Bobbie Kelley aka the Rogue Perfumer aka Psychic Twin Bobbie-el, based in Maui, Hawaii, has caught wind of my Lennies (as they are fondly referred to in the Lenormand community), and will be reviewing them on her YouTube channel. Yay, happy days!

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Bobbie asked what my thoughts were or what I’d like attention drawn to, for when she reviewed my decks, beginning with the Moonshadow Lenormand, my very first. So I sat down and wrote about my approach to Lenormand.

Here’s what I wrote, for your ease of reference:

Well, I’m relatively new to Lenormand. I was drawn to Lenormand because the playing card insets intrigued me. My first deck was a Piatnik, followed by a mini Ukrainian deck, a Laura Tuan Dondorf deck, and Ciro Marchetti’s   Gilded Reverie. Then I discovered  artist self-published decks…

I’m a digital photography artist and my “studio” is my Samsung Galaxy S4. I’m also recently a licensed artist with several companies in the US, Canada and the UK. I sell my Art also on Society 6. When I discovered I could create my own physical Lenormand card decks, and not just virtual art, I was inspired to try my hand at making my first Lenormand deck. This rapidly became a passion and obsession, and I’ve since then created 7 Lenormand decks, and am concurrently working on my 8th, 9th and 10th! Yes, I’m very prolific 😄. You can or will soon enough find my Lenormand card decks on my eBay and Etsy pages.

I learn by doing, so with each individual Lenormand card and deck that I create, I’m finding new nuances and perspectives. I’m also learning new aspects of my chosen format (digital mixed media photography art) as I go – freestyle design in one, using frames and templates in another, creating one card at a time, or creating an entire deck one layer at a time. My Lenormand decks utilise my own photos and public domain/copyright free images and clipart. I’ve built up quite an archive of Lenormand archetypal images now, on my Samsung Galaxy S4!

So, my approach towards Lenormand is two-pronged – 1) from wanting to learn a new esoteric language and 2) from an artist’s viewpoint. Now that I’ve created several decks in various styles – eclectic, modern, geometrical, plain and simple, time-worn, half-tone, etc I feel the need to share them with the rest of the Lenormand community. I’m sure that whatever style you prefer, or if you’re a deck collector, you’ll find one or more of my Lenormand decks that suit you!

You can catch Bobbie’s videos on YouTube, under her name “Rogue Perfumer”. http://youtu.be/CIHncKg4Vpg

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More Videos of my Lenormand decks

Yesterday I posted up videos of 3 of my Lenormand divination card decks. Since then, I have created slideshows of 3 more of rhe decks I’ve made, using the moviemaking App “Videoshow”.

And here they are, for your viewing pleasure. Enjoy! (All rights reserved AlyZen Moonshadow).

1) The Time-Worn Lenormand

2) The Geometrical Lenormand

3) The Eclectic Lenormand

All my Lenormand cards were created using only my Samsung Galaxy S4, Android Apps, and my own photographs or images from the public domain and clipart.

These decks are, or will shortly be, available for you to purchase on my eBay and Etsy store listings. Just search under AlyZen Moonshadow, AlyZenM, or simply type in the names of the decks. :)

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Sneak Preview of my 2nd Lenormand deck: The “Eclectic Lenormand”

These are some of the cards from my 2nd Lenormand deck, the “Eclectic Lenormand”. Creating this deck was easier the 2nd time round, as by now I’d found more sources of public domain and copyright free images I could utilise.

(Click here for information about Lenormand).

I haven’t put this deck up for sale yet on my eBay and Etsy stores. But I will shortly :).

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As you can see, I’ve employed several different styles in the creation of this deck. Hence the name “Eclectic Lenormand”.

I hope you like it!

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The Making of the “Moonshadow Lenormand”: Part V

This is the final part of my “The Making Of” series, showing the last 18 cards of the Lenormand set. (Yes, there are 2 each of the Man and Woman cards, so substitutions can be made for same-sex relationship readings).

My “Moonshadow Lenormand” can be purchased on eBay and Etsy, via these links:

http://m.ebay.com.au/itm/261630354440

https://www.etsy.com/listing/207677660/the-moonshadow-lenormand-card-deck-by

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And an explanation of the card meanings:

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For further information about Lenormand, check out this list of recommended books and videos:

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Introducing the “Moonshadow Lenormand”

I have finally completed my debut Lenormand card deck. And decided to self-publish it through Printer Studio. It was a choice between Printer Studio and Game Crafter, and as I couldn’t get my head around former’s templates but found the latter’s very user friendly, I went with Printer Studio. The company is based in Hong Kong, so I expect turnaround to Australia to be 14-21 days. That’s when I’ll get my hands on the “real” cards, and can assess the card stock and printing quality. I have a couple of decks by other artists, from the same printer, and their cards were nice and smooth and excellent quality.

Here are the links for both Printer Studio and Game Crafter.
Printer Studio
The Game Crafter

So here is a teaser page showing the fronts and backs of some of the cards in my deck.
Moonshadow Lenormand
If you are interested in purchasing this deck, you can find my eBay listing here:

http://m.ebay.com/itm/261630354440

Introducing the brand new Moonshadow Lenormand by AlyZen Moonshadow. The Lenormand divination system is named after Marie Anne Adelaide Lenormand (1772-1843), the great fortuneteller who read for the likes of Napoleon and Josephine. Although Mlle Lenormand never designed or created the system that carries her namesake, the Lenormand divination system is faithful to the imagery of the Sibylla of the Salon, who read in the cosy parlours of the gentry, giving practical advice with regards love, romance, finance and even war. It is a very different system from the Tarot.

This is my very first Lenormand divination card deck, created using only my Samsung Galaxy S4 smartphone and Apps, and using either my own photographic images and clipart or images from the public domain.

The accompanying images show the front and backs of all the cards in the deck. There are the usual 36 Lenormand cards, plus an extra Man and Woman card for same-sex readings. Included in the deck also are 2 cards showing some card meanings, and also a card of recommended further reading. 42 cards in total. Your order will come directly from the printers, fresh off the press, in a clear acrylic case. Please allow 14-21 days for delivery, as this is beyond my immediate control.

Postage is Free to wherever you are. Please contact me directly if the item is meant to be sent to someone else, so I can change the delivery details. Thanks for looking!

And here is the listing on Etsy:

https://www.etsy.com/listing/207677660/the-moonshadow-lenormand-card-deck-by

LENORMAND CARTOMANCY

Some of you may be aware that I’m currently creating a deck of Oracle Cards to be either self-published or submitted to various publishing houses to be licensed. Click here to find out what Oracle cards are, and here to see examples of my ongoing project so far.

What you don’t know is that behind the scenes, I’ve also been researching, learning and practising another cartomancy system known as Lenormand. This is a lesser known system than Tarot or Oracle cards, but equally important, I think.

So, you’re asking what Lenormand cards are all about? As I’m still a student of this fascinating system and still learning the intricacies of its “language”, I’ll let others with far more experience do the explaining:

From Aeclectic Tarot forum:

The Petit Lenormand deck is based on a regular playing card deck that has been reduced from 52 cards to 36 cards by removing the 2, 3, 4 and 5 pip cards in each suit. The cards are illustrated with various symbols and traditionally also include a miniature of the playing card associated with each symbol. Little seems to be known or understood about the significance of the playing cards, other than that the court cards can serve to describe people in a reading. There are also regional and personal variations throughout Europe in the card meanings.

Several decks named after the French cartomancer Marie Anne Adelaide Lenormand (1772-1843), including the Petit Lenormand popular today, were published after her death. However, the Petit Lenormand appears to have been modelled on a deck of cards published much earlier as part of a game of chance, called “The Game of Hope”.

A fellow blogger has written a comprehensive description of how Lenormand cartomancy works, with examples of spreads and explanations of the meanings of the cards in readings. Definitely worth a look and bookmarking, if your interest has been piqued:

http://benebellwen.com/2013/06/10/the-lenormand-nutshell-summary-of-the-petite-lenormand-from-history-to-practice/

My first Lenormand deck purchase was Ciro Marchetti’s “Gilded Reverie”, check out his website for more information. Ciro’s site also sells spread cloths, if that tickles your fancy. Also, you can for the princely sum of $1.50 download a PDF full-length 144-page book on how to read the cards. I highly recommend the “Gilded Reverie” (which you can also easily find on Amazon and eBay), the artwork is detailed and sumptuous without detracting from the meaning of the cards.

image(Photo is of Ciro’s spread cloth illustrating the “houses” of the numbered cards. Just to give you an idea of how lovely the artwork is)

Actually, my first Lenormand deck was one by the brilliantly zany Titania Hardie, nearly 15 years ago. I had her “Titania’s Fortune Cards” for a long time, then they got lost in a series of house moves (I’ve moved 7 times since the year 2000, or 22 times in 44 years, go figure!). I recently tracked down and purchased the same deck again on eBay, and got reacquainted with it. The reason I didn’t initially make the connection between Titania’s cards and Lenormand cards was because her cards have no numbers on them or playing card pips. The images however, are the same archetypes as in any Lenormand deck. It was only while I was first learning about the Lenormand cards recently that I realised there was something strangely familiar about the images – Rider, Ship, House, Stork, Dog, Man, Woman, Child etc, and made the connection.

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(Photo shows Titania’s “Fortune Cards” in a classic Grand Tableau spread)

Concurrent with my Oracle Cards project, I’ve been busy creating my own deck of Lenormand cards. I figured what better way of learning than by doing? And what better way of doing than by utilising my digital mixed media photography skills on my Samsung Galaxy S4.

The Oracle Cards project is taking longer, as I intend to do a 52-card deck, with explanations. For the Lenormand, though, there are only 36 cards, so…I’m happy to be able to say that I’ve recently completed my own very first deck of Lenormand Cards, yay!

Watch out for further posts in the coming days, as I will be posting about my Lenormand cards, as well as updates on how the next phase is coming along – where I get my cards printed.

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MY ORACLE CARDS PROJECT: THE JOURNEY SO FAR

A short while ago I hatched a grand plan to create my own deck of Oracle Cards. I blogged about it here.

Now I’ve created about 20 such virtual cards, so I’ll share them with you. You can see how some work better than others, I’m constantly learning as I go along. Creating the imagery is only part of the whole process. I still haven’t gotten round to writing the explanation or meaning of the imagery. That will come. Also, I have to research the practical logistics of getting my cards into print.

So, here are some of my “Practice” Oracle Cards. They may or may not be the end product…I might add a black border all around each image, or more key words at the bottom.

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ISSUU – First impressions

I’ve heard about ISSUU from reading other magazines and brochures published using their platform. My most recent encounter was in the form of UPPERCASE magazine (of which later). I got my grubby hands on a hard copy of Issue 21 of UPPERCASE just the other day, and the quality of the paper and layout are superb. Sure it’s rather pricey, but UPPERCASE is, like most ISSUU magazines, an independent production and has a small (but growing) subscription.

So impressed have I been by this that I’m now contemplating publishing my own magazine on mobile photography art. I haven’t figured out the technicalities of doing this yet, but that’s another story.

From ISSUU’s website http://www.issuu.com

Rediscover reading
With over 15 million publications, Issuu is the fastest growing digital publishing platform in the world. Millions of avid readers come here every day to read the free publications created by enthusiastic publishers from all over the globe with topics in fashion, lifestyle, art, sports and global affairs to mention a few. And that’s not all. We’ve also got a prominent range of independent publishers utilizing the Issuu network to reach new fans every day.

Created by a bunch of geeks with an undying love for the publishing industry, Issuu has grown to become one of the biggest publishing networks in the industry. It’s an archive, library and newsstand all gathered in one reading experience.

The statistics:
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Signing up was easy. I chose to do it via my email address, but you can also sign in using Google+, Facebook or LinkedIn.

The user interface is very similar to that of Pinterest and Flipboard. You start out by selecting a few publications to follow. Then you can save your favourites to “Stacks”. Magazines can be read online for FREE, but you can also buy hard copies from good newsagents worldwide.

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As you can tell from the photo above, I could start my own magazine online straightaway. But I won’t right now…instead I’ll check out some of the publications and assess them for quality of print and clarity of images.

My first magazine is the Maxwell & Williams “Joie de Vivre” 2014 catalogue. (I ♥ Maxwell & Williams teacups. My birthday is on 1st July. Just sayin’). With all ISSUU online publications, you can enlarge the pages to zoom in on text and images. Depending on how each publication was set up, the quality of enlargement may vary. (UPPERCASE wouldn’t zoom in enough for me to read the text clearly, which is why I had to resort to buying a hard copy).

Here are some screenshots from the Maxwell & Williams catalogue. (I have the red teacup and saucer already, ahem!)

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And here are some screenshots of UPPERCASE magazine issue no.21. You can see how the text is blurry and pixellated upon zooming in.

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That said, so far, the quality of ISSUU’s publications has been on the whole impressive. I can see myself getting lost in a world of fresh magazines. Have I said you can read them online for Free? I haven’t started any “Stacks” yet, but when I do, and when I start investigating how to publish my own magazine, I shall write and let you know, of course.

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Information about Art Licensing

I’m subscribed to Joan Beiriger’s blog about Art Licensing. Joan has done her research and she knows her stuff, so I’m going to post it here so YOU know too! If you haven’t subscribed to Joan’s blog already, run, don’t walk! It’s a real treasure trove of information, resources, links, contacts, further reading etc.

Joan’s most recent post is about SURTEX and art licensing resources. My advice to you is to read Joan’s post slowly and click on all the links she’s mentioned. They must be important to warrant hyperlinking. Who knows, following Joan’s advice could lead to a licensing deal for you. I’m most certainly going to be spending a good hour or two on her post here:

Joan Beiriger : Art Licensing Resources

If you happen to live in the USA, congratulations, lucky you! Hurry on along to SURTEX and similar shows and make a beeline for the courses and workshops Joan has mentioned. It’s so much easier if things are right on your doorstep and you don’t have to travel far to get there. Don’t let the opportunity slip by! Meanwhile, I shall be saving up the $$$$ it will cost me to fly halfway round the world to get to such events…and keep plugging away online with the hope some big company will notice me! It’s unfortunate that such things don’t appear to exist where I live, in Western Australia.

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Artist Inspiration – SIBELLA COURT

Sibella Court claims to be part Gypsy, part Pirate. I think she’s a magpie, a magnificent, multicoloured, majestic magpie (not your usual black and white one). A collector of ephemera with a keen eye for detail and the esoteric. A dealer of trinkets, a world traveller with unlimited baggage allowance. A glittering jewel in the crown of some long-ago fairytale Princess. A writer extraordinaire whose books bend genres and deserve a shelf of their own in bookstores.

Sibella has written numerous books on styling and collecting. It was her book “NOMAD” that first brought her to my attention. Here was something that wasn’t a travelogue, or a photo book, or an interior design book, or a history/geography book … but was somehow all rolled into one at the same time.  “NOMAD” had everything I dreamed a book could have – a compelling story, advice about collecting and displaying stuff, interesting pages made from different papers, stamping and old-style typography, nostalgic photographs…I loved “NOMAD” so much that I found Sibella’s other books on Amazon and bought another 3: “GYPSY“, “BOWERBIRD” and “ETCETERA“.  All gloriously, swooningly lavish in detail.

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9780062318336

bowerbird etc-cover-sibella-court

Here is Sibella’s Biography, taken from her Amazon shop profile:

Sibella Court has had a 20-year international career as an interior stylist. She has been based in Sydney since 2008 after over ten years living and working in New York. In Australia she creates interiors for the Merivale Group and private clients, her most recent spaces including: El Loco, MsG’s, Palmer & Co., The Fish Shop and Mr Wong. She is the award-winning author of books, ‘Etcetera etc’, ‘The Stylist’s Guide to NYC’, ‘Nomad’ and ‘Bowerbird’. Sibella’s books are personal, functional & aesthetically beautiful reflections of her style and the way she sees the world. Sibella is the owner of shop, The Society inc. and product designer with a 110-colour paint range, nail polish, soap, candles and a hardware range. She spends her time exploring for inspiration across the globe in backstreets, markets & fairs discovering new artists, designers & products for her shop & commercial designs and holding workshops. After living in New York styling and concepting for the likes of Bergdorf Goodman, Jo Malone, Donna Karan, Gourmet, Bloomingdales, West Elm, Saks Fifth Avenue and Domino to name a few, she continues to collaborate on projects in the States and looks forward to opening a studio in New York soon selling her own wholesale product ranges range. Sibella works extensively with Anthropologie, travelling on their inspiration trips and designing product ranges for them. She regularly contributes to VogueLiving, Vogue, Harper’s Bazaar and InsideOut and has been involved with television shows, as a judge on Channel 9′s ‘HomeMADE’ and featured on Keith Johnson’s ‘Man Shops Globe’. Sibella is currently working on further books, ranges and an array of design projects including designing an island.

As the blurb above says, this marvellous maven is the proprietor of a shop that us mere mortals can only fantasise about – The Society Inc. Here Sibella’s dreams are encapsulated in reality, her many unusual finds from her travels around the globe delivered into the feverish hands of her customers. It is essentially a junk shop, filled with ephemera, all sorts of oddities and curiosities, souvenirs from travels to far flung places…oh, but what a glorious junk shop it is! It makes me want to jump on the next plane to Tibet/Spain/Morocco/Zanzibar/(insert bucket list destination here) and scour the souks and bazaars for those delicious little trinkets and keepsakes that remind us of the wonderful experience we’re having. But, being of very modest means, I have to contend myself with leafing through Sibella’s beautifully crafted books, dreaming her dreams, and living vicariously through her.