Category Archives: Tips

FREEBIES! Happiness posters

I’ve been playing with the App Moldiv, which offers just 2 things – Collage templates and Magazine mock layouts. I’ve already used one of its collage frames to create a deck of Lenormand cards. Now I’m experimenting with Moldiv’s Magazine layout templates.

Moldiv on Android

Moldiv on iOS

Here’s what I’ve done so far. The layouts come with text embedded in them, which can’t be changed. Which is a pity, in some ways, as there are a few grammatical and spelling errors in them. If I wanted to, I could easily create a worded poster of my own in Phonto and stick it over Moldiv’s text.











Feel free to save or share these with your friends and loved ones. Happiness is Free, as is Peace, Joy, Kindness and Love. Let’s spread the word!

Posted from WordPress for Android.

Pit Bull Art

Photo Artista Oil is an App by Jixipix, available on all platforms (computer, iOS and Android). You don’t have to know how to wield a paintbrush, this App will turn your everyday photos into classical works of art with a few simple pushes of the button.

What I love about Jixipix is how the developers utilise a uniform user interface across most, if not all, of their Apps. If you have already experienced working with one of their Apps, you already know how to use their other Apps.

I woke up one morning and decided on a whim that I’d love to design and wear a t-shirt with my pit bull Shelagh’s photo on it. Perhaps with a funky slogan extolling the virtues of pit bulls. To this end, I’ve been experimenting with Photo Artista Oil. If this works out, I’ll be putting up my designs on my Society 6, Red Bubble and Etsy store pages.

Here are some of the results so far. Enjoy!

This is the original photo of Shelagh.

I used Repix to paint out the backgrlund and foreground. I used my favourite brush here – paint drips.

Then, I ran the image through Photo Artista Oil . Here then are several incarnations of Shelagh.







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The Half-Tone and Altered Half-Tone Lenormand

I was looking for an App that would give me a framework upon which to hang my Lenormand archetypal images. And I found a new (to me, anyway LOL) App on the Android Google Play Store, called Moldiv, that has heaps of cool collage templates. Moldiv is also available on iOS here.

For my Half-Tone Lenormand divination card deck, my initial idea was to create some sort of newspaper/scrapbook effect, as if I’d cut my images out of newspapers and magazines, and stuck them to my template.

Firstly, I collated the images I wished to use, into a folder on my Samsung Galaxy S4. Said images came from my library of my own photographs, public domain/copyright free images and clipart.

Then, I found a simple App that would give me the Half-Tone effect I wanted, called Just Sketch It. Of course, the App does give more than one style of sketching, Half-Tone being merely one.

I ran all 36 images through Just Sketch It, one after the other, and saved them to a new folder. (Thank the Universe for my S4’s expandable memory, I’d be lost without my 64GB memory card).

Then I set up my template in Moldiv, selecting a simple 2 photo frame, accommodating one large and one small photo. The App is versatile in allowing users to change the ratio. For this Lenormand card project, the 2:3 ratio worked a treat. I chose a neutral light grey textured background, and a font that I liked. I already had my 36 playing card inserts, created previously, waiting in another folder on my S4. We were all set to go.

The creation of the Half-Tone Lenormand was relatively straightforward. I did everything in-App in Moldiv – rotating and resizing the images, tweaking the colours, brightness and contrast etc, putting in the playing card inserts.

Here are a few of the completed cards:






Then I got creative. I stumbled upon a long-lost old friend, an App that had previously been on Apple iOS only. The developers, Jixipix, have at long last made some (but not all) of their iOS photo editing Apps available on the Android platform, so when I came across Grungetastic, I knew my Half-Tone Lenormand project was going to produce not one, but two separate decks. A nice, clean one, if you will, and a dirty, grungy one that looks terribly worn. I adore grunge and texture! I’d already found an App that gives me the effect of torn washi or decorative tape, which I dearly wanted to use. (I will write about that App, as well as Moldiv, Just Sketch It and Grungetastic, in future posts). The App is called Masking Tape.

And so I went to town playing with first sticking on virtual tape over my images with Masking Tape, then grungifying (is that a real word?) them in Grungetastic.

Et voila! The Altered Half-Tone Lenormand deck:






I had such fun doing this 2-in-1 Lenormand deck! 😄 Both versions will be made available on my eBay and Etsy stores in due course. I shall also post up video slideshows of them on my YouTube channel.

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A different workflow : The “Geometrical Lenormand”

In the past, I created my Lenormand decks card by card, with no fixed theme. However, I was inspired by the App “Pixlr Express” (available on both iOS and Android platforms) to alter my usual modus operandi and create an entire deck of 36 cards in a different manner.

The way I approached my “Geometrical Lenormand” may be likened to a conveyor belt at a factory. The developers of “Pixlr Express” like to tempt and taunt their users with promotional filters and effects, which stay for a short period in a special folder within the App, before vanishing into thin air. And so, when I noticed that it had just pulled its previous promo filters and introduced its newest – the “Cosmic Geometry”, I knew I had to act promptly.

To say I was inspired is an understatement. My previous Lenormand decks had all taken me around 2 weeks of constant editing, processing and tweaking, from start to finish. My “Geometrical Lenormand” took all of 5 days. I started on a Friday evening, and the project was completed, bar printing, by Wednesday evening.

This time, I kept things very simple. The parameters I set myself were:

1) I would use the simplest images where possible for this project.

2) the images would be from clipart, or come from within the Apps I use, from public domain images, or otherwise cut out from photos I’d taken.

3) I’d use a plain, coloured background for all the cards, instead of creating collaged backgrounds like in my previous Lenormand decks. For this project I generated 12 different coloured backgrounds using the App “iMagic Pro” (available on both iOS and Android platforms).

4) on the first pass, I’d simply put a geometrical design on a coloured background. This design would be from “Pixlr Express”. The 3 promotional folders within the App are called “Wavelength”, “Bezel” and “Supernova”. Each contains a variety of geometrical designs that can be enlarged, flipped, rotated etc. The Screenshot below shows a collage of the 3 folders.


Here’s a background with a geometrical design I’ve put on it.


5) on the second pass, I would stick on a Lenormand archetypal image over the coloured background with the geometrical design already added. I’d do this systematically over the course of all 36 cards, starting from 1 through to 36 in that order. No fancy filters or other special effects. Let’s use the Bear card. This is a public domain image that I’ve cut out digitally using the Android App “AThumb Cut”. I simply pasted it onto my prepared background image, using another universal App, “PicsArt”.


6) on the third pass, I’d add a simple, subtle background design to each of the 36 cards, using the special filters in “Pixlr Express”. Again, here is the Bear card.

7) on the fourth pass, I’d add the number and title corresponding to each image. So, again, here is my Bear card.


8) I then thought hard about whether to put the traditional playing card pips on the cards or not. I wanted this to be a modern Lenormand card deck with ultra clean lines, and debated with myself whether adding the pips would clutter things up. In the end, I compromised by not adding actual card inserts, but a simple number plus ♤♡♢♧ symbols.

So here is the completed Bear card from my “Geometrical Lenormand”.


I like the simplicity of this Lenormand deck. Not having to create a complex collaged background saves a lot of time, and a simple background makes the archetypal Lenormand images easier to see at a quick glance. Also, adding the effects layer by layer throughout all 36 cards, instead of completing one card at a time, gives a more consistent and uniform look to the deck.

Note: the “Cosmic Geometry” filter effects are part of the App developers’ marketing strategy to get people to sign up to their desktop App. These filters will be removed from the mobile Pixlr Express App, but will remain a permanent feature on the desktop version. Check out their link:

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Claritin to the rescue!

My Pit Bull-Mastiff dog Shelagh loves playing Fetch. Our lawn is no longer grassy but more of a golf sand bunker. Shelagh’s a heavy dog, but very agile and quick, and her paws do tend to tear up the lawn when she’s chasing after tennis balls. When she skids in the dirt, dust billows up everywhere, and gets in her eyes and nose. I call her my “Dusty Darling”.

A couple of days ago, after a particularly energetic workout with Shelagh, I noticed in the evening that she had developed hives on her back. They were like raised bumps where the fur had been pushed up. At first I thought she might have been bitten by a spider or mites, but I couldn’t find any bite marks. Her skin wasn’t broken anywhere. There was no redness or rash, just a raised bump here and there. She was in no discomfort. But she sure looked weird.

I couldn’t bring myself to take a photo of poor Shelagh, she looked rather unsightly and not her usual beautiful self. But here’s an image from Google to give you an idea of what hives on a dog can look like:

ImageUploadedByPG Free1373214229.648756

Once again, Google came to the rescue. Yes, I know I could have taken her to the vet to be checked out…but the last time Shelagh went to the vet was to get “fixed”, and that visit cost us over $850. No, I’m not kidding.

Luckily, a few accurate keywords later, under “Causes of hives in dogs”, I found the answer on Google Images. Very handy, that. Did you know you can also upload an image to Google Images and it will find you similar hits?

So, it was some kind of allergy. Probably something in the soil and dirt that Shelagh had kicked up. I looked up treatments for dogs with hives, and found several sites claiming that Benadryl tablets helped relieve the itchiness and bumps.

My local chemist had Benadryl, but only in liquid form, and only meant for coughs. I enquired about anti-histamines, and decided to try Claritin Reditabs. (In Australia it’s spelled “Claratyne”, but elsewhere it’s spelled “Claritin”). The Reditabs are the sort that dissolve immediately in the mouth. I wasn’t sure how easy it would be to get Shelagh to take a tablet, as I’d never tried before.

Back home, I Googled “Claritin and hives in dogs”, and luckily found out that it is a safe product to use on canines. (Please do not take this as medical advice, always do your own research or consult a qualified professional first).

I popped out a Claritin tablet, got Shelagh’s mouth open, placed it on her tongue, and prepared myself for a battle of strength…which never came, as she simply let me hold her muzzle shut for the 5 seconds it took for the tablet to dissolve. What a beautiful, good girl she is!

That night, the hives were still on her back. But this morning, when we greeted each other with our usual enthusiasm, all the hives were gone. Hurrah! Thank You, Claritin!


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The Making of the “Moonshadow Lenormand”: Part I

Okay, folks have been asking me how I created my first Lenormand cartomancy deck.

This Project had me using a technique I had never even considered before. And it’s such an old technique, by today’s standards. By this I mean the use of a Scanner.

I’d been intrigued by seeing pictures of the Palimpsest Lenormand, by Bertrand Saint Guillain.

Palimpsest : masc. noun, A palimpsest (/ˈpælɪmpsɛst/) is a manuscript page from a scroll or book from which the text has been scraped off and which can be used again. The word “palimpsest” comes through Latin palimpsēstus from Ancient Greek παλίμψηστος (palímpsestos, “scratched or scraped again”) originally compounded from πάλιν (palin, “again”) and ψάω (psao, “I scrape”) literally meaning “scraped clean and used again”.
Source: (

Here’s a photo of some of Bertrand’s cards:

Here’s an explanation of how and why Bertrand created the Palimpsest Lenormand, taken from his site:

From realisation to the final picture
The drawing is made by hand on standard cards whose original picture has been partially or entirely covered (hence the name). The result is then photographed and slightly adjusted with an image manipulation program to harmonize the whole deck.

Instead of having an insert in the middle of the card, the standard card association is given by the corner indices.

I was strongly intrigued by the whole idea of using the Palimpsest method for my deck. I decided I would use it as a springboard for my own deck. Not copying Bertrand’s deck, but distilling the idea of Palimpsest and giving it my own creative twist.

I already had 2 decks of cheap playing cards, so I sacrificed one. And set to desecrating obliterating altering (hehehe) the central images of the cards with white gesso. I had no Tippex like Bertrand, but I had lots of Gesso to hand. Needs must.

I was coming from a mobile photographer’s point of view, so instead of following Bertrand’s technique of photographing the finished product, like he did, I knew I wanted a digital version I could then work on. So I simply gessoed the 36 cards I needed (reducing the playing cards deck from 52 to 36 by removing the cards numbered 2-5 from each suit) and then I scanned each card, one by one, on my trusty old workhorse, the Canon Pixma MX870 printer-scanner-copier-fax.

I then transferred the scans to my Samsung Galaxy S4 smartphone, which is essentially my studio. To do this, I first had to save the scans to a USB stick, then transfer them to my Mac, then from the Mac I used an App called Photo Transfer (funnily enough) to move them to the S4. Convoluted, but worth it.

Et voila! A Palimpsest deck of playing cards that can be used time and time again, as the template or background to my first Lenormand deck. Or any subsequent Lenormand deck, for that matter. I wasn’t too concerned about whether I’d completely covered the central images on each card or not, or whether I’d gessoed over parts of the side indices, as I like a bit of randomness. Besides, most of the central part of each card would be covered by digital imagery that I would superimpose on them.

The gessoed cards
Close-up of some of the gessoed cards.

Please bookmark this and check out Part II, coming up next, where I will explain how I then used my Palimpsest templates to create my Moonshadow Lenormand cards.

Posted from WordPress for Android.

Introducing the “Moonshadow Lenormand”

I have finally completed my debut Lenormand card deck. And decided to self-publish it through Printer Studio. It was a choice between Printer Studio and Game Crafter, and as I couldn’t get my head around former’s templates but found the latter’s very user friendly, I went with Printer Studio. The company is based in Hong Kong, so I expect turnaround to Australia to be 14-21 days. That’s when I’ll get my hands on the “real” cards, and can assess the card stock and printing quality. I have a couple of decks by other artists, from the same printer, and their cards were nice and smooth and excellent quality.

Here are the links for both Printer Studio and Game Crafter.
Printer Studio
The Game Crafter

So here is a teaser page showing the fronts and backs of some of the cards in my deck.
Moonshadow Lenormand
If you are interested in purchasing this deck, you can find my eBay listing here:

Introducing the brand new Moonshadow Lenormand by AlyZen Moonshadow. The Lenormand divination system is named after Marie Anne Adelaide Lenormand (1772-1843), the great fortuneteller who read for the likes of Napoleon and Josephine. Although Mlle Lenormand never designed or created the system that carries her namesake, the Lenormand divination system is faithful to the imagery of the Sibylla of the Salon, who read in the cosy parlours of the gentry, giving practical advice with regards love, romance, finance and even war. It is a very different system from the Tarot.

This is my very first Lenormand divination card deck, created using only my Samsung Galaxy S4 smartphone and Apps, and using either my own photographic images and clipart or images from the public domain.

The accompanying images show the front and backs of all the cards in the deck. There are the usual 36 Lenormand cards, plus an extra Man and Woman card for same-sex readings. Included in the deck also are 2 cards showing some card meanings, and also a card of recommended further reading. 42 cards in total. Your order will come directly from the printers, fresh off the press, in a clear acrylic case. Please allow 14-21 days for delivery, as this is beyond my immediate control.

Postage is Free to wherever you are. Please contact me directly if the item is meant to be sent to someone else, so I can change the delivery details. Thanks for looking!

And here is the listing on Etsy:

Australian Aboriginal Art Symbols – A Primer

I am fascinated by Australian Aboriginal Art. And I confess that until recently I had no idea what the various symbols meant; to me, they were simply beautiful swirls, circles, squiggly worm shapes and dots. However, after visiting my 11-year-old son’s school on an Open Day recently and looking at his Aboriginal Art assignment and seeing charts showing the meanings of various symbols, I’m happy to report that I now know a little bit more about Aboriginal symbols. So, the next time I see a piece of Aboriginal art, it won’t be just beautiful swirls, circles, squiggly worm shapes and dots, it would mean a group of men and women gathered around a fire in a campsite, tracks to waterholes, digging sticks, even mountains, the Sun, Moon and Stars. Here are some examples of Aboriginal symbols I found on Google Images. Because these were drawn by different people, some of them students, there is a fair amount of overlap in the symbols. But it gives you a good idea of what to look out for the next time you see a piece of Aboriginal Art. symbols symbols_page33 7fcc7f8e803473c0c07698064dad3f3b aboriginal text Ab-symbol-31 Ab-symbol-21 And here is my son’s very own attempt at creating Aboriginal Art:


And from the school’s Art noticeboard:



Workflow : INITIATE

Here is another card from my Oracle Cards project. The card is called “INITIATE”. I was inspired by a graphic I saw on Pinterest, which utilised curlicues, shape templates and borders.

For the background, I chose a photo of a piece of scrapbooking paper (oh, I have hundreds of those!).


Which I then processed on my Samsung Galaxy S4 with the app PicsArt. I added a frame, some curlicues and a shaped template, from the Clipart section of PicsArt. Then I added the text “INITIATE”.


My initial idea was to create an image that looked vintage and mysterious. I quite liked the above image already as it was, but I felt it was missing something.

So I loaded the image to Pixlr Express and toyed with a few filters and effects. Then I noticed a new set of effects that the developers post up for a limited time every now and then, like a teaser.

Of all the effects I tried on my image, this geometric one spoke to me the most.


And there you go. :)

INITIATE : If you have a project or a plan but you have been procrastinating about starting it, now is the perfect time to put things into motion. Initiate action now, and things will fall into place. Don’t overthink it, trust your instincts and your heart will tell you if you’re going the right way.

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Art Licensing Caveats – from Joan Beiriger’s Blog

Since some of my Art is licensed with a number of Art Licensing Agents, I subscribe to Joan Beiriger’s blog, to keep up to date with the industry and also to chase up any leads Joan may introduce.

Joan has just written an editorial about what to watch out for when dealing with Art Licensing Agencies. If you are an Artist looking to get your Art licensed, or even if you are already a licensed artist, the following can still be useful information to bear in mind. I have taken the liberty of simply reposting Joan’s entire article here verbatim, for your ease of reading, in case you’re not subscribed to her blog. Joan is an expert on the subject and I’m most certainly not, so the purpose of this post is to simply disseminate Joan’s message to those who may not already know. (Note: Hyperlinks to books and resources mentioned below are clickable on Joan’s blog, but not on this page).


From Joan Beiriger’s blog:

Art Licensing Editorial: The Truth About Art Licensing Agencies

WARNING! This is not an upbeat article and is depressing because the art licensing industry is like other industries where people sometimes take advantage of others. The purpose of this article is to warn artists that they need to make sure that they are signing a fair contract or at least know the repercussions in signing an unfair one when they agree to have an art licensing agency represent them.

The truth about art licensing agencies is that there are MANY agencies that are honest, professional, have a fair artist/agency agreement (contract)* and work hard to represent their artists. BUT, there are SOME that are unethical, and/or are not professional in dealing with their artists, and/or have unfair contracts, and/or have poor business practices. Sounds alarming, huh? Well, it is! And, that is why an artist needs to do her/his homework before signing with an art licensing agency. Read the following so that you do not make a bad decision and sign a contract that negatively impacts your income and even worse allows an agency to have control of all your art so that you lose your rights to it.

In the fifteen or so years that I have been in the art licensing industry, I have heard many complaints and some horror stories from artists about the agencies that represent them. Unfortunately, those artists with the horror stores were so pleased that an agency wanted to represent them that they did not read the contract closely enough, understand all the terms, or realize that some terms that should be in the contract were missing. The artist’s big mistake was not to acquire information about the agency’s reputation and business practices by asking other artists and not having an attorney that is an expert on art licensing contracts look the contract over before the artist signed it.

* The artist/agency agreement is a contract and is referred to as a contract or artist/agency contract in this article.

Common Artist Complaints about Agents
Most of the complaints I’ve heard about agencies are not as drastic as unethical agencies and unfair clauses in the artist/agency contract but about the lack of communication between the agent and artist, poor business practices, not getting enough or any licensing contracts with manufacturers, and not receiving enough money from the contracts. Some of these complaints were because the artist had unrealistic expectations such as earning a lot of money from each licensee contract. Read below for more information about agency complaints.

• Lack of communication
Lack of communication and not being on the “same wavelength” between persons is a common human foible. It often results in frustration and may be intolerable when working together. Some artists want to be in constant communication with their agent and feel adrift and slighted if the agent does not immediately answer their questions or respond when new art is sent. Other artists realize that agents are busy and will respond as soon as they have time and are not upset when they do not get a quick response. Although, it does not go over very well if the agent does not respond at all. No one like their emails or art to “drop into a black hole” and not know if the agent received it. Note: Some artists find that if they phone the agent they will get a faster response than if they email her/him. Agents may not have the time in their busy day to sit down and write an email but find the time to chat if their artists phone them.

Some artists expect agents to provide art direction, to send them the latest in art trends, and give feedback from the licensee when art is submitted. Or, there are personality clashes where communication between the artist and agent does not work because they are not on the same wavelength. Not all agencies provide art direction and some depends on the artist to keep up with trends. That is why it is important for the artist to talk with the agent before signing with the agency to see if there are any communication problems, if the agency provide the services the artist expects, and how the agent envisions the artists work will be used on products.

Artist Jill Meyer describes the process she went through in selecting an agency in her very informative article “Finding a New Agent.” An important part of Jill’s process in selecting an agency was talking and asking lots of questions of the agent before considering hiring the agency to represent her. Also important was talking to other artists about the agency and having an attorney familiar with art licensing agree that the artist/agent contract was fair.

• Poor Business Practices
SOME agencies do not have the best business practices. They are negligent in submitting art, do not make adequate follow-ups, do not keep track of art already submitted or licensed to manufacturers, and do not respond to emails from licensees or send signed contracts back to them in a timely manner. Any of these will damage the creditability of the agency. The following are some complaints I have heard from other artists and licensees.

1. Poor method in tracking art
– Some agencies do not keep track of the art they submit to licensees and thus submit the same art time and time again. Licensees are looking for new art; not art that they already have seen.

– Some agencies book keeping abilities are not very good and they do not keep track of the art that have already been licensed. Thus, they are at risk in licensing the same art for the same product to different licensees and breaching the terms of the contract granted to the first licensee.

2. Poor response to queries and return of contracts
Some agencies do not reply to licensee emails or return signed contracts in a timely manner. Art directors appreciate quick responses and it shows that the agent is professional which helps in promoting future business. Also, a slow reply to a query can mean missed opportunities to license and promote art.

3. Poor follow-up
– Some agencies do not follow-up frequently when licensees show interest in art and thus they may lose the opportunity to license it.

– Also, some are poor in following up when payment of licensing fees are late or contracts do not arrive when expected.

4. Poor method in submitting art
Some agencies submit their artist’s work to their entire client list in what I call a “shot gun method” in the hopes the licensee will be interested in some of them. Instead they should be submitting only the appropriate art for each manufacturer. Licensees do not appreciate getting a ton of art that is not suitable to be put on their products and will eventually not open emails from agencies that submit art that way.

• Not enough deals or pay enough
Artists may not get licensing contracts because the agency does not have a list of licensees that is suitable for the artists work. Of course, the agency should never have signed the artist for representation if they did not think they could license her/his work. Or, it could be due to the impact on the licensing industry with the change in consumer spending and also the increase in competition of artists vying for licensing deals. The change in consumer spending has drastically changed the way retailers sell products. Retailers now order lesser products from manufacturers and the shelf life is shorter. Thus, licensing revenue per image is less than it was before the recession struck in 2008. Consequently it is not the fault of the agency to now get fewer and not as lucrative licensing deals for their artists.

Artists and art licensing agencies are struggling to get contracts and bring in revenue. In the article “You Are Not Going to Make It in Art Licensing” art licensing agent Jim Marcotte of Two Town Studios wrote, “Art licensing today is an industry in search of a workable model. The scramble is on – agents and artists who used to make their money by licensing art are now finding ways to collect from (mostly newbie) artists in ways that run the gamut from coaching to holding contests. Some agencies are accumulating artists, hoping that more people earning less money can make up for the reduced sku counts and short market runs. Branding agencies are taking on artists and art agencies are promoting brands, and both are consulting for manufacturers who are buying art worldwide and licensing art only when they have to. It’s a wild time in the biz.” Jim’s article is a very “tough pill to swallow” but his aim is not to discourage artists so they quit trying to license their art but to energize them by trying new ways to license it. To get Jim’s perceptive on licensing art in today’s market, read his article.

Note: I recommend that you read Belgium surface designer Ine Beerten’s article “The Big Contest Dilemma” if you are interested in entering a design contest. Ine wrote a really thought-provoking article about contests. She ended her post with “So what do I hope you take away from this post? I hope you think careful when you enter a contest next time, think whether it’s just an easy way for the company to get free artwork and cheap marketing and whether the prizes are truly fair, or if you can really gain something that is actually worth something to you. By entering these bad contests you only help them devaluating your own and other artists’ work!”

Artist/ Agent Contracts
In “16 Art Licensing Agent Agreement Essentials” by licensing consultant J’net Smith, she states that “It’s easy to get excited about the prospect of finally signing with an agent and forget to make sure that the contract is not only fair to both of you, but includes everything you need. . . Don’t accept the first contract you are given without understanding all the obligations and ramifications of each clause. It may be your first and the most important contract you will ever sign.”

Artists may interpret the terminology and meaning of legal terms or poorly written clauses in a contract incorrectly. And, if clauses that should be in the contract are missing such as the date and terms specifying termination, the artist may be obligated that the agency continues to represent her/him forever. That is why it is recommended that an attorney experienced in art licensed legislation look over the contract before the artist signs it. It is less expensive to pay an attorney to make sure the contract is fair to the artist than to pay him/her to try to free the artist from a bad contract even if it is possible.

• Unethical business practices and contract terms
What I deem unethical is when an agency does not pay monies due to artists for licensing their art or taking advantage of artists by having clauses in their artist/agency contract that takes control of the artists work and denies the artist usage of their own work.

Several years ago two artists told me that their agencies were not paying them revenue for their art being licensed. Their agents insisted that the art had not been licensed and yet the artists saw their art on products in stores. In one case, the artist was able to get monies owed by hiring an attorney. In the other case, the artist found out that her copyright was infringed upon and the art was illegally used. It is important that artists be constantly looking for their art on products in stores and on the Internet. And, getting their friends to help. That may be the only way that an artist finds out that their copyright has been infringed upon.

In the article “Hot Words to look out for in contracts” art licensing agent Lance Klass of Porterfield’s Fine Art Licensing discusses the word “assign” and the consequence when used in any art/agency or licensee contract. He wrote “. . . when you see the hot word “assignment”, make certain that you’re not assigning the copyright or all reproduction rights to your artwork as a part of the agreement. If you do, it’s lost to you forever. Other people will control the reproduction rights to your art, and you’ll actually have to ask their permission to reproduce the art that you created.”

Lance relates a couple of horror stories that artists endured by signing bad contracts in his article “How to Avoid the Most Common Mistakes in Licensing Your Art”. In one example, Lance said “. . . This agency, which just happened to be owned and operated by the same people who owned and operated the publishing company, gave itself the exclusive right to publish any or all of the artist’s work for the next five years and to sublicense his art to anyone they wished, whenever they wished”. He stated, “If there’s any one piece of advice I could give an artist about to enter a legal agreement, it is to read every single line in the contract and make sure that you totally understand it. I know that isn’t easy for most people, but don’t get in the water if you don’t want to get wet. If you find that there are sections or sentences that aren’t written clearly, don’t say what you want, take away a bit more of your rights than you feel you want to give, or if any of it seems confusing or contradictory, have the company rewrite it in plain English. . . . But don’t let this stop you from promoting your art for license. Most companies are quite reputable and many contracts are completely understandable by the average human. Just make sure you read every word, and know what it means”.

• Unfair contract terms and business practices
Not all agencies have unfair terms in their art/agency contracts but some do. Terms that seem unfair to artists are usually in the contract because of the way the agent decides to operate the agency. For instance, a clause in the contract may state that the agent will make all decisions in licensing the art. That means that the artist has no say-so in what company manufacturers her/his art, will not have the opportunity to approve or not approve the licensee contract or even see it, and cannot approve the amount of royalties or flat licensing fee that will be paid for the use of the art. That is unfair to the artist. But, the artist may trust the agent to do a good job and is willing to sign the contract because she/he wishes to be represented by the agency. What is NOT acceptable is if the artist is blindsided and not aware that the terminology in the clause gives the agency that right. And, that is the reason why an art licensing attorney should be hired to point out unfair terms in the contract before it is signed. Note: Yes, there are agencies that have that clause in their contract.

Below are more contract terms and business practices (may not be in the contract) that may be construed as unfair to artists.

1. Artists do not get to see licensee contracts
A variation on the above unfair term is that an artist does not see the licensee contract but gets to approve or not approve the contract. The agent sends a form to the artist with the basic terms of the deal so that the artist can sign it for approval. Just like the above term, the artist must trust the agent that she/he makes sure that the clauses in the licensee contract is fair.

2. Agencies continues to receive commission after termination
Most agree that the termination clause is the most important clause in the artist/agency contract. In his article “The Artist – Agent Relationship” art licensing attorney Joshua Kaufman states, “The greatest issue of tension and dispute between artists and their agents surround post-termination issues. . . . The issue of how long an agent is entitled to keep receiving its commission after the contracts terminates, is one that is strongly negotiated. Agents of course, wish to be compensated for not only the full term of their contract but for the term of the licensing agreement and of all extensions and renewals. The artist wants to limit the payment to the agent after their contract expires. Agents believe that they secured the contract, they work long and hard, had to wait for their money and should be entitled to their receipts throughout the term of the contract. ” Note: Most contracts do give the agency the right to continue receiving commissions from the contracts they obtained for the artist until the contract expires and no renewals are requested by the licensee.

3. Agencies continues to represent the artist after termination
Some agencies have clauses in their contract that allows them to continue representing the artist after the termination of the contract. The representation is for an additional several years after termination and is limited to those licensees that the agency obtained contracts for the artist’s work during the term of the contract. There are questions on the legality of this clause according to attorney Joshua Kaufman in his article “The Artist – Agent Relationship”. He states “One finds in many agreements prohibitions against dealings by an artist, post termination, with the agent’s clients. First of all there is a question (which depends on which state law applies) whether those clauses are enforceable and to what extent. . . If the agent’s client list is very large, and there is a blanket restriction against dealing with the agent’s clients, and this precluded the artist from doing business or greatly hampered their ability, many states will disallow the restriction.”

4. Do not allow any interaction between the artist and licensee
There may not be a clause in the artist/agency contract but some agencies do not allow their artists to interact with licensee art directors. All licensee requests for high-resolution art are sent to the agent who forwards it to the art director. And, all requests for editing of the art go through the agent. This is awkward and frustrating to the artist. It is much easier and faster for the artist to make art changes if she/he works directly with the art director.

5. Artists do not get to approve samples
Not all licensing contracts allow the approval of art on the products before they are manufactured. But if it is in the licensee contract, the agent normally approves the samples and not the artist. That restriction may not be in the artist/agency contract but because of licensee time restrictions it is not usually possible for the agent to ship the sample to the artist for approval.

6. Artists are required to pay part of booth and marketing expenses of the agency
Many agencies do not require artists to pay any of the agency expenses. But, if they do required their artists to help with trade show and other agency expenses it should be clearly spelled out in the artist/agent contract according to art licensing consultant J’net Smith in “16 Art Licensing Agent Agreement Essentials”.

There are many good art licensing agencies. But, do not get blindsided and sign a bad contract. Do your homework and ask agents for recommendations of artists in their agency to talk to and/or look at agency websites for the artists the agencies represent. Select a few artists and find out their contact information from their own website, Facebook or LinkedIn. Either phone or email them to ask questions about the agency. Make sure that you fully understand all the terms in the artist/agency contract. And better yet, hire an attorney that knows the ins-and-outs of art licensing to look over the contract and point out any unfair clauses before you sign it.

For a list of agencies, read “List of Over 50 U.S. Art Licensing Agencies”. But, you need to research the agencies yourself because I am not familiar with all of them or their artist/agency agreements (contracts).

The above post mentions quotes from the following articles. I recommend that you read these articles because they contain a lot of important information you should be aware of.

• “Finding a New Agent” by licensed artist Jill Meyer

• “You Are Not Going to Make It in Art Licensing” by art licensing agent Jim Marcotte of Two Town Studios

• “The Big Contest Dilemma” by Belgium surface designer Ine Beerten

• “16 Art Licensing Agent Agreement Essentials” by art licensing consultant J’net Smith

• “Hot Words to look out for in contracts” by art licensing agent Lance Klass of Porterfield’s Fine Art Licensing

• “How to Avoid Mistakes in Licensing Your Art” by art licensing agent Lance Klass of Porterfield’s Fine Art Licensing

• “The Artist – Agent Relationship” by attorney Joshua J. Kaufman

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