Tag Archives: licensing

Artist Inspiration : LOUISE TILER

I was trawling through the Internet the other day, looking for inspirational ideas with the themes of birds, butterflies and flowers. These are recurring motifs in my own work, and I wanted to see what other artists out there were doing. I came across the work of Louise Tiler and was immediately inspired to blog about her. Here is a young lady whose work not only incorporates motifs dear to my own heart, but who is also a talented artist who handpaints and draws her beautiful designs, with a little bit of help from CAD programmes. AND who has her work licensed by several international companies. Louise certainly is going places! Apart from birds, butterflies and flowers, Louise also designs around architectural themes, and also incorporates British woodland creatures such as foxes, owls, badgers etc into her work.

Excerpt taken from Louise’s web page:, and photos courtesy of Google:


Louise Tiler is a ‘happy’ and ‘smiley’ independent surface pattern designer, born and raised in Yorkshire and is now based in the famous World Heritage village of Saltaire.


Louise Tiler graduated with a First Class Honours Degree in Printed Textiles & Surface Pattern Design from Leeds College of Art in 2011. Before graduating Louise received high recognition for her design work winning a number of design awards and competitions. These include Prestigious Textiles award from the Bradford Textile Society and Tigerprint online card competition for Marks & Spencers where she began freelancing throughout university and still works with the company today! In her final year at Leeds Louise was first recognised for her unique wallpaper collections and won Surtex International design competition ‘Designex’ in New York and at the Historical Textile Competition 2011. Soon after graduating Louise received both national and international recognition for her design work and was named New Designer of the Year in 2011 from thousands of new UK designers in London. After early success Louise decided to work as a independent designer and has gone on to freelance for some of the world’s top greeting cards, fabrics, tableware, wallpaper and homeware brands.


Louise is extremely passionate about creating intricate hand-drawn and hand-painted designs. All of her elegant artwork is carefully painted to create detailed and well thought out designs that are not only a personal signature of Louise’s hand drawn style but they are designs she is incredibly proud of because they are her own unique hand creations. Louise takes inspiration from everything around her but she has a real love for floral paintings, vintage pattern and historical textile design. She combines traditional hand drawn techniques with modern digital processes to create vintage inspired and contemporary designs.


As well as wholesaling her own range of paper products and greeting cards which launched in 2014, Louise is expanding her label through licensed products and working with and manufactures to produce a wide range of products including wallpaper, wall art, tableware, ceramics, soft-funishings and greeting cards. Louise will be launching her own range of paper products in May 2014 and will appearing on the TV channel QVC in May 2014, selling her licensed homeware products.



Louise is proud to have worked with the no1 wallpaper company Graham & Brown, Woodmansterne Publications, QVC, Dunelm Mill, The Range, B&Q, Marks & Spencer, Alison at Home, Bernstein & Banleys, Artistic Britain (Primeur), Tigerpint, Cardmaking & Papercraft, Eagle Eyed Bride, Melamaster, S Blinds and Hill and Co Rugs.



Louise Tiler has been featured in National Newspapers, Home & Interior magazines and designs blogs. These include Elle Decoration, The Mail on Sunday, The Independent, Progressive Greetings, Dezeen, Moyo Magazine, The Yorkshire Post.

Louise Tiler – In the Press Louise Tiler – In the Press


Prestigious Textiles award from the Bradford Textile Society
Tigerprint online card competition for Marks & Spencer
Surtex International design competition ‘Designex’ in New York
Historical Textile Competition 2011
Mary Porta’s Design Search
New Designer of the Year in 2011 London




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O.M.G. How did this email end up in my Hotmail Junk box?? By happy chance I stumbled upon it in time before it got deleted. Best news ever! Could this be the start of something BIG for me, at last??  I’d made an Artist Submission to Bridgeman Art Library for possible licensing of my work, and imagine my delight to get this reply! It’s early days yet, as, being a newcomer to all this I naturally have questions…but OMG, Best News Ever for 2014 so far!

Dear AlyZen,

Thank you for your email and for considering the Bridgeman Art Library for image licensing. I think your work would suit us very well for image licensing and so we’d be very happy to take your registration further.

I would like to recommend that you take a look at our website http://www.bridgemanstudio.com which is the homepage for our new contemporary artists platform, Bridgeman Studio. We represent artists for full copyright clearance as well as reproduction. We represent both estates and living artists including the estate of Lucian Freud, Alberto Giacometti and Mary Fedden to name just a few. With Bridgeman Studio our aim is to develop both the range of international artwork, as well as the range of illustration, fine art photography and graphic art that we can represent for licensing.

Having launched this month, we now have a dedicated space for our Studio artists. Each artist has their own profile page with links to their own websites and we have the staff, resources and online space for significant online marketing. The Resources page tells you a little more about the specifics of the offer. With regards to reproduction and copyright fees, you would receive 50% for each copyright clearance and 50% for each reproduction of your work. Above and beyond licensing, we are also keen that our Studio artists are open to the possibility of commissioned work for licensing, as well as having their images passed to our premium Print on Demand partner Art.com for open edition prints and prints on canvas (both of which are high quality). I note that from the link to your Society6 site, that you already have partnerships for merchandising. In order for you to get the best from our service, we would naturally be keen to ensure that any images to submitted to Bridgeman Studio would be free to be licensed and part of our merchandising programme without restriction.

I look forward to hearing your thoughts. If you’d like to register your interest and begin the process of joining the library, please do register here.

With all best wishes,


Artist Inspiration : LAURA OLIVIA

I came across Laura Olivia’s site Surface Pattern Designs whilst searching for, haha no prizes for guessing right, surface pattern designs, on Pinterest. My first thought was “This must be a large, international company, if they have a name like that”.  I clicked on the link, as I wanted to see if it was indeed a large, international company where I could possibly submit my own designs for consideration.  Well, it might as well be a large, international company, as Laura Olivia is a veritable powerhouse, with hundreds of designs represented in dozens of formats by different licensing companies.  Laura is only young, but already she has broken into the world of textile design, homewares, greeting cards, stationery, etc.  There doesn’t seem to be anything that this young lassie can’t turn her hand to.

She is living the life that I would love to be living.  Lucky, lucky girl, and well done too!! Here are some of Laura Olivia’s designs, to whet your appetite, before you start exploring her website.  Definitely ONE TO WATCH!



Bird Street Designblue



Bohemia Cascade


Bohemia Canvas Laura-Olivia-Butterfly-Garden-Pearl-Cushion Decorque_hummingbird cork placemats

Here is what Laura Olivia says about herself, on her “About” page:

About Laura Olivia


I am a very passionate and ambitious designer with a love of surface pattern and textiles. My work is mainly focused around print design and I am lucky enough to work for some fantastic clients in various industries including interiors, fashion and stationery.  I absolutely love what I do and hope that comes across in the vibrancy of my work and the patterns that I create.

Originally from Berkshire, I moved up to Nottingham to study Textile Design at Nottingham Trent University. After gaining my degree I worked in the interiors industry for a few years which I believe gave me an invaluable insight in to the furnishings fabric and wallpaper industries.

After realizing that a nine to five was not for me, I took a leap of faith and left it all behind to follow my dream of doing what I love and making a living out of it, as for me there is nothing better than that! Although it has not been plain sailing all the way, I’ve never looked back and find seeing my designs on the finished product, and in people’s homes, the ultimate reward.

I began my journey by launching my own range of homewares as well as working with an agent who sold my furnishing fabric and wallpaper designs to clients around the globe.  Within my first year I was very lucky to be selected to exhibit at ‘One Year On’ which is an event for designer’s within their first year of business at the ‘New Designers’ exhibition in London. The show was a huge success and shortly after I was commissioned by high street retailer ‘Wilkinson’ to produce a large range of stationery which was sold throughout 250 stores with my photo and name alongside. This amazing opportunity led to working directly with some fantastic clients in the UK and abroad on projects from curtains and wall art to dresses and resort-wear prints. Past clients I have worked with and/or sold work to include Arthouse, Wilkinson, Bianca Turner, Ellison First Asia. Mori Tessuti and more. I now also have a range of licensing partners including Artistic Britain, S-Blinds and Keka Case.

My work is mainly inspired by the beauty of nature and I usually use a range of techniques within my designs including watercolours and hand drawing. Different clients require different styles, but I try to reflect my true style within my own product range as here I can do what I want! For fashion I often use photographic elements also and sometimes collage when designing for wall art.

I am always looking for new opportunities so if you are a supplier, manufacturer or retailer interested in working with myself, please feel free to email me at sales@lauraolivia.com.

Information about Art Licensing

I’m subscribed to Joan Beiriger’s blog about Art Licensing. Joan has done her research and she knows her stuff, so I’m going to post it here so YOU know too! If you haven’t subscribed to Joan’s blog already, run, don’t walk! It’s a real treasure trove of information, resources, links, contacts, further reading etc.

Joan’s most recent post is about SURTEX and art licensing resources. My advice to you is to read Joan’s post slowly and click on all the links she’s mentioned. They must be important to warrant hyperlinking. Who knows, following Joan’s advice could lead to a licensing deal for you. I’m most certainly going to be spending a good hour or two on her post here:

Joan Beiriger : Art Licensing Resources

If you happen to live in the USA, congratulations, lucky you! Hurry on along to SURTEX and similar shows and make a beeline for the courses and workshops Joan has mentioned. It’s so much easier if things are right on your doorstep and you don’t have to travel far to get there. Don’t let the opportunity slip by! Meanwhile, I shall be saving up the $$$$ it will cost me to fly halfway round the world to get to such events…and keep plugging away online with the hope some big company will notice me! It’s unfortunate that such things don’t appear to exist where I live, in Western Australia.

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Artist Inspiration – JACKIE BECK

I stumbled across Jackie Beck’s artwork by accident, while surfing Pinterest. Another pinner had pinned up an image of one of Jackie’s works, available on Etsy. Something about Jackie’s work resonated within myself, maybe it was the vibrant colours, or the abstract shapes, or the techniques she uses. I Googled her company, Jacque Textile Designs Ltd, and read with great interest about her. A lot of it mirrored my own aspirations and sources of inspiration.

Here are Jackie’s own words about herself, taken from her Etsy profile. http://www.etsy.com/au/people/jacquedesigns?ref=owner_profile_leftnav#

I have worked in the garment and textile industry for more than 20 years. I am experienced in various positions including sales, purchasing, designing, managing, and textile researcher. I attended the University of Minnesota and received a BS degree in apparel science and design. My experience includes creating commissioned pieces of fabric for a variety of clients including museums, galleries, quilting stores, clothing and accessory designers. Also, I have taken variety of courses in web development, marketing, and surface design techniques.

My Minneapolis based company has been in business for over 10 years, and my fabrics have been featured in a variety of magazines. In addition I have licensed several of my fabric designs to textile manufactures. As an integral part of Jacque Textile Designs ltd I have been proactive and constantly educate myself regarding new design and production techniques the textile industry. While attending college and working on a research grant, I found my passion and interest was in fabrics; the science behind fabric, different ways they are made and the variety of applications used. The creation process of textiles intrigued me, especially the printing and dyeing process.

My fabric designs are a creative expression of feelings, with explosions of color, which look three dimensional on a two dimensional surface. I am inspired by the dynamic imagery in nature: the forms, textures, colors, and I collect many objects of nature from trips and incorporate them into my designs. I love the texture of bark, veins in leaves, beauty of colors seen in tropical settings, wildlife and animals. I am also drawn to the shapes, colors, texture, and intricacy of beautiful landscapes, and the vastness and mysteries of the universe is inspiration for me. The first step in creating my art fabric is the creation of the design, and the inspiration must be discovered. I must decide what message I want to send the viewer, and what emotion I want to evoke from my fabrics. My main objective is to have the fabrics evoke a message or emotion from the person viewing them, even if it isn’t the one I intended.

I guess I’m a wannabe Jackie Beck.  Her profile reads like what I hope mine could read in 20 years’ time…I wish I had had the opportunity to do a course in textile design or surface pattern design.  In fact, I wish I’d known when I was 18 what I wanted to do with my life, rather than let my father decide for me.  But anyhow, it’s never too late, right, so that’s why now I’m determined to make/find my own way to achieve what I want to achieve, do what I want to do, create what I want to create. I couldn’t find any information on how Jackie prints her beautiful fabric panels, but I did find some categories that she listed her skills under, on her Etsy page, which may point us in the right direction:

Very experienced in many techniques used in surface fabric design. Digitally Textile Printing, Discharge dye,various dye techniques, Quilting, Screen Printing, Shibori Dye, various painting

I’ll let Jackie’s wonderful artwork inspire you. (Images courtesy of Google Images)

il_fullxfull.159485883 4189b3f967e6c0fcf99c020565585146 il_570xN.316433740 8595cffe5e0a332ecd6cf7a6480e3273 il_570xN.226236042

From Virtual to Reality

Once upon a time, not too long ago actually in the grand scheme of things, we all got ourselves a funky device (insert name of gadget here) that not only took great photos, it also made phone calls. Or, was it the other way round? No matter…my point being that said device came with access to a virtual “candy” Store where one could buy add-ons by way of special filters and effects, to increase the joy of photography a thousandfold. And yes, ahem! some of us did get just about that number of Applications…and we wear our “Appwhore” dogtags with great pride.

One could use any of a number of camera substitutes, or simply use the native camera and post-process images after the fact. Social networking became a big part of the even bigger picture, with websites and forums springing up geared towards a burgeoning community of iPhoneographers/Androidographers all keen to share their experiences, images, opinions, news, events etc. You know who you are…

One of the main problems with getting mobile photography images “out there” in the “real world” was image resolution. Taken on their own, back in the days when a standard mobile phone’s camera came with 2 (or if you were lucky) 3 MPs, the biggest image you could hope for when printed would be 4×6 inches. Luckily, advances in technology have more or less taken care of that bugbear. Personally, I use Perfect Resize 7, and my iPhone 4 (8MP) and Samsung Galaxy S4 (13MP) images have been printed out to as big as 32×48 inches with no loss of resolution. Others may use different programs to resize their images for printing, if so, please would you comment here so others know about it, thanks.

Once the issue of image resolution was taken care of, the next quandary was how to go about printing the images themselves. Of course, with a standard A4 size household printer, one can print with impunity images meant to be framed behind glass or arranged in groups on a living room wall. But what if one wants to print bigger than A4, and/or onto other substrates? There are many companies that will accept images sent online, print them for you onto stretched canvas or aluminium or acrylic etc…but generally speaking they are expensive and not really economically viable for the impoverished artist. For example, my “local” photography specialists, Fitzgerald’s in Perth, Western Australia http://www.fitzgeraldphoto.com.au offers printing on metal, which they call Alumalux…looks impressive, yes, but even a small piece will set you back over $100. If you are an established artist with clients ready to gobble up your artworks, then going down this route may be very lucrative. If however, you are still trying to find your feet and/or are an impoverished artist, then please do yourself a favour, and go spend your hard-earned money on feeding yourself and your family first. I’m not knocking Fitzgerald’s, I think they offer superb photographic services and are the best in town, so if money was no object, I’d highly recommend using their services.

Going down the DIY route, there are many online companies that will print your images onto merchandise such as t-shirts and hoodies, mobile phone covers/skins, laptop/iPad covers, hats, caps, cushions, shower curtains, bags, coasters, posters, stickers, badges, banners, cards etc.These companies are more affordable, and offer an outlet for the artist to promote their work to a large audience, and anyone wishing to purchase an item by a particular artist may do so according to their own purse strings and whims. For ease of searching on the Web, the keywords are “Print On Demand” or “POD”. I have my images on several of these sites – Saatchi Online, Zazzle, RedBubble, DeviantArt, ArtofWhere, Society 6, Fine Art America. Of course, there are dozens of other POD companies out there, you just have to search them out on the Web.

On the flipside of the coin, there are companies that are on the lookout for artists to join their stable as Licensed Artists. These are the lucky few who don’t have to do any of the donkey work themselves, as the company Licensing them takes care of all the marketing, advertising and promotion. One such company is DENY Designs in Denver, Colorado, USA. I have submitted my work to them on 2 separate occasions, but still got knocked back…but I will just keep working on my “portfolio” and at a later stage I will contact DENY Designs again. Never give up!

Mable Tan is my cousin, well actually she’s a cousin once or twice removed(??), her Mum is my first cousin. Mable and I are only about 12 years apart in age, so I wouldn’t be expecting her to call me “Aunty”! She’s a talented fine art photographer and she travels a lot with her hubby Gavin for his work. She gets to spend months on end in foreign countries, and not only takes the most exquisite photographs, she also blogs about her adventures and is a mean cook to boot. I especially love her dreamy lomographic images, which evoke a sense of nostalgia. Mable’s professional name is “Happee Monkee”, and her talent got her recognised and signed up to DENY Designs, so you can see her work on items such as bedlinen, clocks, cushions, shower curtains, jewellery boxes etc.  Please do check out Mable’s work on http://www.happeemonkee.com. Or keep up with her adventures on http://www.mabletan.com, where she talks about photography, travel and food. Proud of you, girl!!

Please don’t go looking, or ask me, for a Magic List of Licensing Companies, because there isn’t one. Similarly, the book listing such companies hasn’t been written yet, so don’t go searching the bookstores either. Searching the Web under “Art Licensing”  will throw up some interesting results, as will searching under “Art Publishing”. Carolyn Edlund blogs as ArtsyShark on http://www.artsyshark.com. She has tonnes of tips for promoting your work, the business of Art, interviews, featured artists, articles, etc. It’s a great place to start if you’re looking for ways to get your Art “out there” into the real world, instead of it languishing on your mobile device. Carolyn is the reason I created my own website http://www.alyzenmoonshadow.wix.com/alyzenmoonshadow. She advised aspiring Artists that, in order to be taken seriously and have a better chance of snagging that rare Licensing/Publishing deal, it looked professional to have a website, than just submitting random examples of your work. Also, setting up a website is an exercise in categorising and filing your work, so it becomes a cohesive whole and not a jumble of images with no particular theme. They do say decluttering is good for the soul…

The (non-existent) Mobile photography art scene in Western Australia…or, How Hard It Is Being Western Australia’s Only Mobile Photography Artist

I touched upon how I became an iPhoneographer in an earlier post (“iPhoneography and me”).  Now I’d like to expand on that and go into details about my ongoing journey of discovery, and how living in Western Australia is helping or hindering my artistic endeavours.

When I first started out in iPhoneography in December 2010, shortly after arriving in Australia, the concept of mobile photography was still in its infancy.  Apple was marketing the multitudinous functions of its iPhone, but not the photography side of it.  When I happened to mention the word “iPhoneography” in social circles, I would be met with a blank stare and the conversation would swiftly move on to other things.  Maybe it was an Australian thing, for certainly when I mentioned “iPhoneography” amongst my European and American counterparts, they knew what it was all about.

Nevertheless, undaunted and unflustered by an overwhelming lack of  public interest, I approached the Perth Apple Store and instigated Western Australia’s first iPhoneography exhibition and talk.  I rounded up 6 other budding iPhoneographers, and we submitted a total of 12-15 images each, which were displayed on large Macs at the Store in July 2011.  Each artist got his/her own Mac and the images were rotated in sequence.  I gave a short demonstration on iPhoneography, followed after by another iPhone artist, and then everyone mingled and fielded questions afterwards.  I like to think it was a great success, however I’m not convinced Western Australians were ready for mobile photography art then, or even now, as there hasn’t been an iPhoneography exhibition at the Perth Store since.  However, in Europe and America and even the Eastern Seaboard of Australia the Apple Stores have had numerous exhibitions and workshops, giving my fellow artists there a chance to shine, while back in this backwater I think I may be the only active mobile photography artist around!  Thankfully there is the world wide web and various forums and online communities dedicated to the art, otherwise I think I would be working in a vacuum.  It sometimes does feel that way, when I read about my fellow artists meeting up for photography walks and chats, or giving workshops and demonstrations on iPhoneography, or having exhibitions at this gallery and that.

As for myself, I must admit that Western Australia is proving to be as barren as its deserts, culturally. Here we have a dual speed economy, where society is split into the haves and have-nots, the haves being those in the mining services industry who easily earn over $150,000 a year, the have-nots, who consist of us other mere mortals.  The Haves make up about 5% of the population but have driven up the cost of living for the other 95%, so much so that people are struggling to meet their weekly bills and home loans. The same appears to apply to the Arts scene…there is an invisible echelon of anointed and chosen people who get their work into galleries, have openings and occasionally sell a painting or two.  Then there are those who struggle to even get a response from galleries.  I fall into the latter category; 80% of my emails to various art galleries around the Perth region remain unanswered 6 months later.  It could be disinterest, maybe their eyes glaze over at the mere mention of “mobile photography art”, or maybe the general belief is that it’s just not good enough to grace their walls and the walls of their clients’ homes.  Maybe “mobile photography art” is somehow NOT real Art??  I followed the advice given by marketing books, and sent chase-up emails, and then further chase-up emails…and still the stubborn 80% of them remain silent and unobtainable.

Every so often, on the other side of the world, or just the other side of Australia, I hear about a mobile photography artist who’s been selected to judge a contest, or who is having a solo exhibition, or who has been picked to join a gallery, or who has sold a number of framed images, or who’s been invited to give a talk/write an article/write a book, contribute to a group show, fill in the blanks yourself.

I made the decision a while back not to participate in any contests/competitions that required an entry fee.  The only ones who benefit from these contests/competitions are the organisers.  Nowadays I will only take part in free competitions.  I once made the mistake of paying quite a large sum of money to enter my images into a Georgia O’Keeffe photography competition.  I submitted 10 of my best images of flowers, those that I’d received feedback on, with people saying they bore an uncanny resemblance to Georgia O’Keeffe’s paintings.  Did I get even an honourable mention?  Nope!  And the winning images that I saw later on were drab and mundane and ordinary.  That was the last time I parted with my hard-earned cash entering a photo contest.  Maybe one man’s meat truly is another man’s poison.

And so, while my fellow iPhoneographers were busy perfecting their chosen techniques and styles, I was busy exploring other aspects of mobile photography art.  In September 2012 I bought an Olympus E-PM1 digital camera, with the idea to use its 10 MP camera to print extra large images at high resolution.  I was using it in conjunction with my iPad 2 (which I bought about 2 months before Apple released the iPad mini grrrr!!), but transferring images from the Olympus to my MacBook Pro and to my iPad, and then working on them, proved cumbersome and time-consuming.

Then the Samsung Galaxy S3 came into the market.  I did my research, saw that it was (IMHO) The best Android mobile camera around, and even though the camera was only 8MP, it was still more attractive than the new iPhone 5.  So I jumped ship in November 2012, and bought myself a Galaxy S3.  And as a consequence I inherited the best of both iOS and Android worlds.  By then I was researching printing methods, and chafing at the old problem of mobile phone image sizes being too small for commercial purposes.  I use Perfect Resize 7, by the way, so I know I can increase my image sizes up to 10 foot by 10 foot, within reason.  I wasn’t too concerned now about image resolutions, as the Samsung Galaxy S4 was announced in March 2013, and by June 2013 I became an early adopter of an S4 with its 13MP camera.

Right now I’m investigating and researching the field of Art Licensing and Publishing.  By Licensing I mean letting companies use my images for their homeware products such as bedlinen, curtains, china, etc etc.  By Publishing I mean getting my images onto greeting cards, calendars etc.  It’s hard work searching out these companies as there is no Magic Directory of names and numbers one can use.  I believe the book that I need hasn’t been written yet.  Once again, Western Australia did not fail to disappoint me by its strange black-hole attitude towards unknown and upcoming artists.  I fared better with American companies, and an agent at ArtHog has 3 of my Madhatter’s Teaparty images with a homewards company, and hopefully I will make some sales come Christmas time when their catalogue is published in September this year.

My ambition now is to get my work licensed by not just one but a few companies, and to actually start generating some income, no matter how small.  And so, whenever I have a free hour or two on my hands, I surf the net using keywords such as “art licensing”, “online homewares companies”, “licensing and publishing artwork”, etc, with the hope of winkling out one or two gems that I can then contact and submit my images to.  I doubt very much Australia has the inclination to look at mobile photography art, well certainly not here in Western Australia anyway.  So I shall be concentrating my efforts on the rest of the world.

If you know anyone who may be interested in representing me or using my work, please do lead them this way, thank you!

Featured Artist AlyZen Moonshadow | Artsy Shark


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So pleased to make it as a Featured Artist on Artsyshark, the best resource for artists.